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By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
Tags : cvent, web surveys, online surveys, feedback management, enterprise feedback management, create surveys, design surveys, survey design
     CrowdCompass by Cvent
By: IBM Software     Published Date: May 24, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : ibm, business analytics, data analytics, customer behavior, business intelligence, dashboard, social media, consumer sentiment
     IBM Software
By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
Tags : ibm, business analytics, data analysis, performance management, customer, roi, cognos software, interactive/pr agencies
     IBM Software
By: G+     Published Date: May 17, 2011
Gerson Lehrman Group Inc.'s panel of experts discusses the commercial, clinical, and regulatory challenges unique to orphan drug development.
Tags : gerson lehrman group, orphan drug, regulatory challenges, drug development, commercialization, clinical, interactive/pr agencies, interactive marketing
     G+
By: G+     Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
Tags : gerson lehrman group, online focus group, oncologist, e-detailing, online network, interactive/pr agencies, interactive marketing, customer experience/engagement
     G+
By: G+     Published Date: May 17, 2011
Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.
Tags : gerson lehrman group, best practices, emerging markets, business, interactive/pr agencies, interactive marketing, other
     G+
By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
     Adobe Systems, Inc.
By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth
     Adobe Systems, Inc.
By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
Tags : beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization, list growth, organic list growth, promotional ideas
     Topica
By: Topica     Published Date: May 12, 2011
This whitepaper will look into the areas of cost, time and reliability to prove in a simple manner that the benefits of outsourcing a company's email marketing outweigh those of starting an in-house solution.
Tags : topica, email marketing, email marketing help, email marketing for businesses, choosing an esp, cost analysis for esp, can-spam compliance, in-house marketing solution
     Topica
By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
Tags : forrester, web content management, wcm, content, context, channel, consistency, community
     SDL Web Content Management Solutions
By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Tags : b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst
     TimeTrade Systems Inc.
By: Jonckers     Published Date: Apr 11, 2011
Download our Localization Kit guide to learn best practices in localization kit development.
Tags : jonckers, localization service provider, lsp, software, graphics, documentation, action item, interactive/pr agencies
     Jonckers
By: GoToMeeting     Published Date: Apr 08, 2011
This Wainhouse Research brief explores how web conferencing is transforming the way teams get work done.
Tags : online meeting, web conferencing, citrix, virtual team meeting, web meeting, gotomeeting, interactive marketing, webinars & web conferencing
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
This Forrester white paper explores the evolution of project management and outlines steps for defining, hiring and developing your next-generation project managers.
Tags : project manager, software development, lean, pmbok, soft skills, pmp, forrester, interactive marketing
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
This Wainhouse Research brief explores how web conferencing is transforming the way teams get work done.
Tags : web conferencing, online meetings, web meetings, travel, collaboration software, smtp, pstn, post
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
Today, the global marketplace isn't just for giants in the professional services industry. Organizations of all sizes are globalizing operations with a little help from web-based meeting and collaboration tools.
Tags : collaboration, psos, citrix, gotomeeting, web conferencing, telecommuting, interactive marketing, marketing software
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
This Telework Research Network white paper examines how results-based management addresses the values and demands of today's workforce and provides companies with a multitude of cost-saving, people-retaining benefits.
Tags : results-based management, rowe, engaged consulting, trn, interactive marketing, webinars & web conferencing, mobile marketing, online video marketing
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
The purpose of this paper is to quantify the benefits of workshifting -- specifically working from home -- has for employers, employees, and the community.
Tags : citrix gotomeeting, telecommunting, travel, commuter, interview, telecommuting, telecommute, telework
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
This Forrester infographic illustrates intriguing meeting and business communication behaviors around the globe.
Tags : global business communication, communication behavior, interactive marketing, webinars & web conferencing, mobile marketing, online video marketing, social media marketing
     GoToMeeting
By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo, interactive/pr agencies
     Adobe
By: Moreover Technologies     Published Date: Mar 10, 2011
Learn all about the Web's most far-reaching and time-tested global news and social media aggregator. It's only one quick form and a mouse click away.
Tags : demo, social media, enterprise, software, free solution, interactive marketing
     Moreover Technologies
By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
Tags : pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management
     Pardot LLC
By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
Tags : pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics
     Pardot LLC
By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
Tags : adobe, online customer experience management, loyalty, business buying process, user experience, interactive/pr agencies, interactive marketing, crm solutions/software
     Adobe
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