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By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
Tags : pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics
     Pardot LLC
By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
Tags : adobe, online customer experience management, loyalty, business buying process, user experience, interactive/pr agencies, interactive marketing, crm solutions/software
     Adobe
By: Adobe     Published Date: Feb 02, 2011
We've identified a six-step process that lets even financial novices model ROI for Web customer experience projects.
Tags : adobe, online customer experience, roi, interactive/pr agencies, interactive marketing, crm solutions/software, customer experience/engagement, e-commerce solutions
     Adobe
By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
Tags : adobe, online customer experience 2010, voice of the customer, voc, interactive/pr agencies, interactive marketing, crm solutions/software, customer experience/engagement
     Adobe
By: Infor     Published Date: Jan 06, 2011
The company's ultimate goal was to enhance the interaction among its CRM applications and maximize the value of each incoming call to create more personalized and profitable interactions with customers.
Tags : infor, bell cananda, crm application, interaction, customer service representatives, database, interactive/pr agencies, interactive marketing
     Infor
By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
Tags : infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management, interactive/pr agencies
     Infor
By: Infor     Published Date: Jan 06, 2011
Strategies for growth and loyalty in multi-channel customer-oriented organizations.
Tags : infor, customer loyalty, customer interaction, customer relationship management, crm, interactive/pr agencies, interactive marketing, marketing software
     Infor
By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media, interactive/pr agencies, interactive marketing
     Infor
By: Infor     Published Date: Jan 06, 2011
Drive lifetime customer loyalty and increase value at every customer touch point.
Tags : infor, customer loyalty, crm interaction advisor, customer satisfaction, sales and marketing, interactive/pr agencies, interactive marketing, marketing software
     Infor
By: Infor     Published Date: Jan 06, 2011
When members began expressing wishes to have more exposure to information on financial investments that meet their individual needs, Navy Federal decided to turn to technology that would combine available member data into a comprehensive solution and allow real-time decisions.
Tags : infor, navy federal, credit union interaction advisor, case study, customer relationship management data, financial investment, interactive/pr agencies, interactive marketing
     Infor
By: Infor     Published Date: Jan 06, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
Tags : infor, crm tool, customer relationship management, pier 1 imports, data management, interactive/pr agencies, interactive marketing, marketing software
     Infor
By: Infor     Published Date: Jan 06, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
Tags : infor, customer interaction, contact center, customer loyalty, roi, interactive/pr agencies, interactive marketing, marketing software
     Infor
By: Infor     Published Date: Jan 06, 2011
View the Infor CRM Epiphany E-mail Advisor online demonstration to see first-hand how your e-mail campaigns can rise to their full potential.
Tags : infor, e-mail advisor demo, contact interaction, e-mail marketing, interactive/pr agencies, interactive marketing, crm solutions/software, customer experience/engagement
     Infor
By: TRUSTe     Published Date: Dec 08, 2010
This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.
Tags : truste, mobile platform strategy, design, privacy and security, mobile advertising, website, apps, content management systems
     TRUSTe
By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
Tags : truste, ecommerce, purchase delay, cart abandonment, americanbridal, website design, purchase flow, trust and security
     TRUSTe
By: TRUSTe     Published Date: Dec 08, 2010
Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.
Tags : truste, drive website traffic, sales and marketing, tactical strategy, interactive/pr agencies, interactive marketing, web analytics, managed hosting services
     TRUSTe
By: TRUSTe     Published Date: Dec 08, 2010
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
Tags : truste, trust and security, landing page optimization, online marketing, website design, conversion rates, interactive/pr agencies, content management systems
     TRUSTe
By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Tags : bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding
     BzzAgent
By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Tags : marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
     Marchex
By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
Tags : searchignite, google, bing-yahoo, search alliance, ppc, click-through rates, ctr, interactive/pr agencies
     SearchIgnite
By: Adobe     Published Date: Oct 07, 2010
Our data shows that companies with this type of leadership have fewer obstacles and are more mature in their customer experience efforts.
Tags : adobe, customer experience management, interactive/pr agencies, content management systems, interactive marketing, crm solutions/software, customer experience/engagement, e-commerce solutions
     Adobe
By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen, content management systems
     Unica
By: Unica     Published Date: Sep 08, 2010
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
Tags : unica, behavioral analytics, personalized marketing, interactive marketing, lifecycle management, retention, interactive/pr agencies, search marketing agencies
     Unica
By: Unica     Published Date: Sep 08, 2010
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, customer relationships, social media
     Unica
By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Tags : sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy
     SDL Web Content Management Solutions
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