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By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
     Oracle
By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
     Oracle
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
Tags : marketing, planning, organization, staffing, budgeting, process, search marketing, email marketing
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
Tags : marketing automation, email marketing, best practices, crm, analytics, optimization, testing, interactive marketing
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
Tips and strategies from Silverpop thought leaders and resident marketers, as well as our partners and customers.
Tags : engagement, testing, optimization, email marketing, best practices, social media, interactive marketing, web analytics
     Silverpop
By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising, interactive marketing
     Urban Airship
By: Rocket Fuel     Published Date: Jul 03, 2012
To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
Tags : rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics
     Rocket Fuel
By: Rocket Fuel     Published Date: Jul 03, 2012
To get a clearer portrait of who iMoms really are, Rocket Fuel developed an iMoms infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these influential consumers.
Tags : rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics
     Rocket Fuel
By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers insights and strategies that can make a difference (and save you from making costly mistakes) in using video for lead generation.
Tags : lead gen, marketing, video marketing, emerging marketing, video, web analytics, digital, interactive marketing
     KnowledgeVision
By: Wildfire Interactive     Published Date: Jun 14, 2012
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
Tags : facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Jun 14, 2012
Download Best Practices for Engaging Messaging to see how savvy brands are using our six proven strategies to tap into fan passions, trigger instant engagement, and make their fans feel like VIPs.
Tags : facebook, marketing, emerging marketing, context, advertising, social media advertising, context, engagement
     Wildfire Interactive
By: MoreVisibility     Published Date: Jun 04, 2012
Want to maximize your PPC advertising efforts? Take a moment to see what best practices we advise to ensure search engine marketing success.
Tags : interactive marketing, web analytics, managed hosting services, website/graphic design
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts. Read to learn more.
Tags : morevisibility, social media, marketing, emerging marketing, internet marketing, web analytics, interactive marketing, market research
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
LinkedIn connections and groups foster a lot of interaction among professionals, who can discuss their respective industries and job functions. Learn more about the three main opportunities for you to become a master link builder on LinkedIn.
Tags : morevisibility, marketing, social media, emerging marketing, internet marketing, web analytics, interactive marketing, market research
     MoreVisibility
By: MoreVisibility     Published Date: Mar 28, 2012
With 60+ million users and growing daily, it's impossible to ignore this recent introduction by Google. Join us as we unravel the "WHY, WHAT AND HOW TO" of Google's latest venture into Social Media.
Tags : morevisibility, seo, google, social media, marketing, internet marketing, digital media, internet
     MoreVisibility
By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
Tags : morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
Tags : morevisibility, marketing, google analytics, marketing optimization, seo, interactive marketing, web analytics, business intelligence
     MoreVisibility
By: Janrain, Inc.     Published Date: Feb 28, 2012
Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
Tags : social login, social sharing, game mechanics, gamification, social media, social tools, social networks, facebook
     Janrain, Inc.
By: Facebook     Published Date: Dec 28, 2011
Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.
Tags : facebook, marketing, value, new media, emerging marketing, social media, interactive marketing, web analytics
     Facebook
By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
Tags : gleanster, social media, marketing, engagement, social media marketing, customer relations, interactive marketing, web analytics
     Gleanster
By: Tibco Spotfire     Published Date: Nov 30, 2011
In this recorded webinar you will also learn why in-memory architecture and collaborative functionality are key to successful Agile BI applications.
Tags : web analytics
     Tibco Spotfire
By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
Tags : facebook, social, social commerce, reevoo, trends, marketing, strategy, promotion
     Reevoo
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