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CRM & Customer Care

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By: LogMeIn     Published Date: May 25, 2017
7 plays you need to make to take your customer engagement strategy to the next level. Get ready to score big.
Tags : boldchat, logmein, customer service, customer engagement, customer experience, customer experience/engagement, social media marketing
     LogMeIn
By: LogMeIn     Published Date: May 25, 2017
Nearly 2/3 of your customers are reaching out for support through mobile websites. Give them a mobile experience that will keep them coming back for more.
Tags : boldchat, logmein, mobile customer experience, mobile customers, customer service, social media, customer experience/engagement, e-commerce solutions
     LogMeIn
By: LogMeIn     Published Date: May 25, 2017
Today's digital economy demands proactive customer engagement and support. This eBook explores five key trends driving customer engagement strategies.
Tags : logmein, boldchat, customer support, customer service, customer engagement, online customers, customer experience/engagement, sales
     LogMeIn
By: LogMeIn     Published Date: May 25, 2017
This eBook shares five tips to take your customer engagement strategy to the next level.
Tags : logmein, boldchat, online customers, customer feedback, customer service, customer engagement, customer experience/engagement
     LogMeIn
By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
Tags : adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience, emerging marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
Tags : customer experience, modern digital foundation, digital experience, asset management, web analytics, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 03, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : integrated marketing, online and offline integration, adobe integration guide, seamless experience, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
Tags : virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
Tags : audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
Tags : media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, customer experience/engagement
     Adobe
By: Inc.     Published Date: Feb 20, 2017
Learn from five inspiring entrepreneurs as they share their experiences growing their companies. From selling coffee to coding to world travel, they blazed different paths. Now they offer real-world, everyday advice that can make a difference.
Tags : salesforce, small business, customer service, business growth, customer data, best practices, content management systems, crm solutions/software
     Inc.
By: IBM     Published Date: Feb 02, 2017
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Tags : ibm, commerce, marketing, marketing benchmark, marketing trends, crm & customer care, traditional marketing
     IBM
By: IBM     Published Date: Feb 02, 2017
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics.
Tags : ibm, commerce, marketing, marketing benchmark, crm & customer care, traditional marketing
     IBM
By: IBM     Published Date: Feb 02, 2017
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
Tags : ibm, marketing, commerce, customer journey, crm & customer care
     IBM
By: Microsoft     Published Date: Jan 10, 2017
Field service management teams want to keep costs down, while improving their customer service relationships. Learn how Microsoft makes it happen.
Tags : microsoft, internet of things, iot, field service management, mobile workers, customer service, mobile solutions, big data
     Microsoft
By: Microsoft     Published Date: Jan 06, 2017
Traditional IT spend is clearly on the decline, and manufacturers must update their cloud road maps to ensure their investments benefit the business.
Tags : microsoft, cloud computing, cloud manufacturing, manufacturing, iot, customer experience/engagement, e-commerce solutions, sales
     Microsoft
By: Microsoft     Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
Tags : microsoft, customer service, customer engagement, digital sales, lead nurturing, customer experience/engagement, e-commerce solutions, sales
     Microsoft
By: Marketo     Published Date: Dec 12, 2016
Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
Tags : marketo, forrester, forrester wave, lead, lead generation, lead-to-revenue platform, crm platform vendors, emerging marketing
     Marketo
By: Marketo     Published Date: Dec 12, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap.
Tags : marketo, gartner, magic quadrant, crm, lead management, b2b, emerging marketing, crm solutions/software
     Marketo
By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
Tags : adobe, experiências digitais, marketing, search marketing, email marketing, crm & customer care, marketing research, traditional marketing
     Adobe
By: Podium     Published Date: Dec 06, 2016
Getting your happiest customers to leave a review might seem difficult, but it’s easier than you might think. In our new ebook, Cracking the Code: Why online reviews matter to your business, we will show you how online reviews can improve local SEO, increase trust and loyalty with your customers, and ultimately boost your bottom line.
Tags : podium, customer insight, customer reviews, customer satisfaction, customer experience/engagement
     Podium
By: Podium     Published Date: Dec 06, 2016
In this ebook, we will outline a proven process to respond to negative reviews, discuss ways that negative reviews can help improve your business operations, and review the benefits of having an online review management platform.
Tags : podium, customer insight, customer reviews, customer satisfaction, negative reviews, customer experience/engagement
     Podium
By: Microsoft     Published Date: Dec 06, 2016
As customer service and the customer experience become key differentiators for brands and organizations across all industries around the world, it has never been more important to know as much as you can about these expectations, perceptions, preferences and trends
Tags : microsoft, customer service, customer experience, ebusiness, customer experience/engagement, e-commerce solutions, sales
     Microsoft
By: MaritzCX     Published Date: Nov 29, 2016
Discover how a successful customer experience measurement program works
Tags : maritzcx, cx strategies, customer experience, voice of customer, voc, customer experience/engagement, business intelligence, reputation monitoring
     MaritzCX
By: MaritzCX     Published Date: Nov 29, 2016
Download the eBook “Stop Chasing the Score and Focus on Driving Action” to change your CX program and scores as well as rally your employees.
Tags : maritzcx, cx strategies, customer experience, nps, customer experience/engagement, business intelligence, reputation monitoring, market research
     MaritzCX
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