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By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
Tags : programmatic, digital advertising, audience data, adtech buying, interactive/pr agencies, web analytics, customer experience/engagement, social media marketing
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement
     Dun & Bradstreet
By: Citrix     Published Date: Oct 20, 2016
This whitepaper explores how retailers must consider a number of important technological trends when developing strategies to support an exceptional customer and employee experience.
Tags : customer experience, customer relationship, customer service, strategies for digital retail, digital experience, cloud computing, citrix, crm solutions/software
     Citrix
By: Marketo     Published Date: Oct 17, 2016
Don’t waste another moment assuming, instead of knowing, your marketing campaigns are working. You could be alienating large customer groups or ignoring the potential to increase ROI for campaigns that do work, but could use improvement. Download now to learn more!
Tags : a/b testing, marketing strategy, campaign testing, roi, emerging marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: Oct 17, 2016
This ebook will explore why customer loyalty is critical for every marketer to foster and then how marketers can engage loyal customers as well as identify and engage non-loyal customers strategically to build loyalty. Download to learn more!
Tags : cuatomer loyalty, brand loyalty, customer service, crm & customer care, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
Tags : holiday marketing, personalization, emerging marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: Oct 17, 2016
This ebook will review the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and then how to prevent (and fix) these types of mistakes. Download to learn more!
Tags : email marketing, email blasts. electronic marketing, crm & customer care, e-commerce
     Marketo
By: Adobe     Published Date: Oct 07, 2016
Réfléchissez : c’est là que s’affichent les emails, textos, notifications push et requêtes envoyés par de nombreuses marques qui tentent de capter l’attention du client, où qu’il aille et quoi qu’il fasse. C’est donc sur cet écran d’accueil que vous avez la possibilité d’établir un véritable lien avec vos clients.
Tags : mobile, mobility, customer experience, customer interaction, crm solutions/software, customer experience/engagement
     Adobe
By: LogMeIn     Published Date: Oct 06, 2016
This eBook outlines 5 tips for taking your customer engagement strategy to the next level this holiday season, to help you delight your customers and boost your bottom line.
Tags : customer engagement, customer experience, customer relationship, crm, travelling, crm solutions/software, customer experience/engagement
     LogMeIn
By: LogMeIn     Published Date: Oct 06, 2016
This report examines customer engagement with organisations via mobile devices.
Tags : mobile, mobility, mobile engagement, customer engagement, customer experience, crm solutions/software, customer experience/engagement
     LogMeIn
By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : mobility, mobile devices, mobile strategy, apps, mobile apps, crm & customer care
     Adobe
By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
Tags : website development, emerging marketing, internet marketing, crm & customer care
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
Tags : website development, emerging marketing, internet marketing, crm & customer care
     AdRoll
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : customer experience, ecommerce, customer relationship, customer, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : customer experience, ecommerce, customer relationship, customer, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : customer experience, ecommerce, customer relationship, customer, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobile apps, mobility, mobile devices, customer experience, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobile apps, mobility, mobile devices, customer experience, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : mobility, mobile devices, mobile strategy, apps, mobile apps, crm solutions/software, customer experience/engagement
     Adobe
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