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Customer Experience/Engagement

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By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : customer experience, marketing, data management, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Im Zuge der Entwicklung des digitalen Ökosystems um das traditionelle Marketing entstanden isolierte Abteilungen, was unterschiedliche Botschaften, Kampagnen und Erlebnisse zur Folge hatte. Zur Schaffung einheitlicher und ansprechender Erlebnisse auf allen Kanälen ist großes Engagement im gesamten Unternehmen erforderlich.
Tags : marketing, customer experience, customer experience/engagement
     Adobe
By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
Tags : marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience, interactive marketing
     Adobe
By: Adobe     Published Date: Apr 22, 2016
No matter your industry, the customer experience has taken centre stage. Master it now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world. Here’s how you can reinvent your customer experiences — and revolutionise your marketing.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
Tags : email marketing, personalised emails, marketing, customer service, customer interaction, contextual email, customer experience/engagement, email marketing services/software
     Adobe
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing, customer experience/engagement, business intelligence
     Adobe
By: IBM     Published Date: Apr 14, 2016
Read this Stratecast white paper from Frost & Sullivan to learn about the challenges over-the-top (OTT) competitors such as Google, Hulu, Netflix, and Facebook are causing communications service providers (CSPs). Learn how CSPs can use customer behavior data to deliver personalized experiences and offers, and discover the solutions that can turn data into a competitive advantage.
Tags : ibm, behavior data, social media, csp, telecom, ott, customer experience/engagement
     IBM
By: IBM     Published Date: Apr 14, 2016
Discover what it takes to deliver truly proactive care to customers and find out how active customer experience management can deliver significant business benefits in the form of cost savings, reduced churn, and increased revenue.
Tags : ibm, telecom, customer experience, proactive customer care, csp, communication service providers, customer experience/engagement
     IBM
By: IBM     Published Date: Apr 14, 2016
Ovum has produced this Ovum Decision Matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
Tags : ibm, ovum, ovum decision matrix, customer analytics solution, telcos, telecom, customer experience/engagement
     IBM
By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
Tags : ibm, media, entertainment, audience analytics, idc, idc iview, customer experience/engagement, business intelligence
     IBM
By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : ibm, sports marketing, media, entertainment, digital business model, cloud, customer experience/engagement, market research
     IBM
By: nFusion     Published Date: Apr 12, 2016
Organizations always want to aggressively grow and expand
Tags : nfusion, customer experience, website design, internet marketing, crm solutions/software, customer experience/engagement, traditional marketing
     nFusion
By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
Tags : nfusion, website redesign, customer experience, best practices, website/graphic design, customer experience/engagement
     nFusion
By: Janrain     Published Date: Apr 12, 2016
Now more than ever, customer loyalty and business revenue rely on hyper-personalized engagement. To resolve these issues and remain focused on their core responsibilities, IT professionals are turning to Customer Identity and Access Management (CIAM) platforms.
Tags : janrain, customer identity, access management, ciam, customer service, records management, customer experience/engagement
     Janrain
By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Tags : email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience, internet marketing
     Movable Ink
By: Adobe     Published Date: Mar 17, 2016
Electronic signatures are transforming the way companies do business. Reducing time and room for error, e-signatures have improved workflows across the business. Even better, implementing e-signatures into existing processes is easier than you think!
Tags : adobe, electronic signature, improve workflow, sales process, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 17, 2016
With Adobe Document Cloud eSign services integrated into Microsoft Dynamics, your sales processes become even quicker.
Tags : adobe, esign, microsoft dynamics, crm, sales process, customer experience/engagement, sales
     Adobe
By: Adobe     Published Date: Mar 17, 2016
Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape.
Tags : adobe, sales friction, sales efficiency, kiss rule, customer experience/engagement, sales
     Adobe
By: Swrve     Published Date: Mar 07, 2016
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.
Tags : mobile app, roi, return of investment, mobile app strategy, mobility, roi calculation, crm solutions/software, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
This white paper explores 5 ways in which this process will move forward in 2016 - with a practical focus on what is actually likely to happen in the next 12 months.
Tags : mobile trends, mobile predictions, mobility, mobility trends, mobile devices, customer engagement, customer experience, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
Download this white paper to find out 7 things you need to be doing to get your users engaged, and driving true retention and revenue.
Tags : mobility, mobile marketing, mobile engagement, customer engagement, customer experience, mobile marketing campaigns, mobility, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
This practical guide lists six key tests that will deliver real ROI for your mobile business.
Tags : mobility, mobile business, roi, return of investment, mobile devices, roi for your mobile business, crm solutions/software, customer experience/engagement
     Swrve
By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
Tags : abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
     Marketo
By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
Tags : b2b, intel, business practices, decision management, customer experience/engagement, usability, data management/analytics
     GrowthIntel
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