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Customer Experience/Engagement

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By: IBM     Published Date: Jul 29, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Tags : ibm, commerce, data, insights, analytics, analytics tools, ibm customer experience analytics, customer experience/engagement
     IBM
By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
Tags : offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
     Wyng
By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
     Wyng
By: LogMeIn     Published Date: Jul 12, 2016
Cette liste succincte met en avant les bonnes pratiques à l’attention des Agents et Administrateurs susceptibles d’aider votre entreprise à atteindre ses objectifs d’excellence.
Tags : live chat, customer service, customer support, live chat success, best practices for agents and admins, crm solutions/software, customer experience/engagement
     LogMeIn
By: Equinix     Published Date: Jul 11, 2016
Selevision wanted a data centre provider to host its services - Video on Demand, Live TV and Catch-up TV. It needed direct access to the world’s top CDNs, NSPs, ISPs and mobile data providers to securely stream video across the Middle East region. Selevision chose to host its services in the Equinix Internet Business Exchange (IBX) located in Dubai.
Tags : content management, content on demand, equinix, content, customer experience/engagement
     Equinix
By: LogMeIn     Published Date: Jul 11, 2016
Ce rapport souligne les gains de performance obtenus par les entreprises qui font de la discussion instantanée un élément clé dans leurs interactions avec les clients.
Tags : live chat, customer service, customer support, live chat success, customer interaction, customer experience/engagement
     LogMeIn
By: LogMeIn     Published Date: Jul 11, 2016
Cette liste succincte met en avant les bonnes pratiques à l’attention des Agents susceptibles d’aider votre entreprise à atteindre ses objectifs d’excellence.
Tags : live chat, customer service, customer support, live chat success, best practices for agents, crm solutions/software, customer experience/engagement
     LogMeIn
By: Equinix     Published Date: Jul 08, 2016
The media and entertainment (M&E) industry is being disrupted not only by the massive amounts of media content being consumed, but also by the “technology evolution” of new digital media formats and iterations of TV-top and handheld devices.
Tags : media cloud system, media content, content management, content media, content management systems, crm solutions/software, customer experience/engagement
     Equinix
By: Equinix     Published Date: Jul 08, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
Tags : customer experience, customer relationship, content management, content digital media, customer experience/engagement
     Equinix
By: Equinix     Published Date: Jul 07, 2016
Selevision wanted a data centre provider to host its services - Video on Demand, Live TV and Catch-up TV. It needed direct access to the world’s top CDNs, NSPs, ISPs and mobile data providers to securely stream video across the Middle East region. Selevision chose to host its services in the Equinix Internet Business Exchange (IBX) located in Dubai.
Tags : content management, content on demand, equinix, content, content management systems, customer experience/engagement
     Equinix
By: Equinix     Published Date: Jul 06, 2016
This white paper explores a new interconnection-driven paradigm to help M&E companies improve media content creation, management and distribution workflow efficiencies, develop higher quality products faster, scale their global reach and give the viewing public what they want, when they want it — all at reduced costs.
Tags : media cloud system, media content, content management, content media, content management systems, customer experience/engagement
     Equinix
By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : campaign performance, customer relationship, customer interaction, customer engagement, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
Tags : mobile, mobility, customer interaction, mobile devices, crm solutions/software, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : multichannel campaign management, campaign management, mccm, digital marketing, interactive marketing, web analytics, customer experience/engagement, email marketing services/software
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : campaign performance, customer relationship, customer interaction, customer engagement, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
See how your peers - and potentially your competitors - use e-signatures and mobile sales effectiveness technologies to simplify sales cycles and create win- win results.
Tags : e-signature, digital signature, crm, customer care, adobe, sales, revenue, crm solutions/software
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobility, mobile apps, customer engagement, app, mobile apps, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
This ebook explains how to use data and software to predict what customers will do and how to turn that new knowledge into a business advantage.
Tags : data, information available, customer, customer experience, customer relationship, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Heute lassen sich bestimmte Prognosen deutlich einfacher treffen als früher, denn heute steht uns neben einer beispiellosen Menge an Verbraucherinformationen auch die entsprechende Technologie zur Datenauswertung zur Verfügung. Marketer können präziser denn je prognostizieren, wie sich Kunden höchstwahrscheinlich verhalten werden, gelegentlich sogar, bevor die Kunden selbst dies wissen.
Tags : data, information available, customer, customer experience, customer relationship, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Aujourd’hui, certaines prévisions sont moins complexes qu’elles ne l’étaient auparavant. Nous disposons désormais d’une quantité d’informations sans précédent sur les consommateurs et de la technologie adéquate pour faire parler les données. Les marketeurs peuvent prévoir avec une grande précision le comportement des clients, parfois même avant que ces derniers ne sachent eux-mêmes ce qu’ils vont faire.
Tags : data, information available, customer, customer experience, customer relationship, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Your customers expect experiences.
Tags : customer experience, customer interaction, customer expectations, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Creativity is all about change. It’s about changing your perspective to reimagine the world around you. It’s about finding new ways to solve problems and express ideas. If you want to create art and ideas that change the world, you must be willing to embrace change. Fortunately for creative and business visionaries, change is a good thing. The truth is that companies that welcome creativity, change, and innovation are inevitably more successful.
Tags : creativity, creativity is all about change, innovation, adobe, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : content, content management, customer experience, customer interaction, content management systems, customer experience/engagement
     Adobe
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