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Results 101 - 125 of 1108Sort Results By: Published Date | Title | Company Name
By: Pegasystems     Published Date: May 02, 2016
The successful launch of an online portal has given telecommunications company Oi the confidence to pursue an ambitious digital transformation initiative
Tags : pegasystems, digital transformation, digitisation, customer service, customer engagement, online portal, social media, customer experience/engagement
By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
Tags : ibm, ibm institute for business values, c-suite study, cmo, media, entertainment, marketing research
By: IBM     Published Date: Apr 21, 2016
Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry.
Tags : ibm, sports marketing, sports industry, fan insight, kpi dashboard, crm & customer care, marketing research
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing, customer experience/engagement, business intelligence
By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
Tags : ibm, media, entertainment, audience analytics, idc, idc iview, customer experience/engagement, business intelligence
By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : ibm, sports marketing, media, entertainment, digital business model, cloud, customer experience/engagement, market research
By: Sailthru     Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.
Tags : sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing
By: SAS     Published Date: Mar 31, 2016
In every industry today, businesses feel a fierce urgency to become customer-centric. They want to know what they can do to preserve and expand existing customer relationships and attract the best new customers.
Tags : best practices, customer relations, business intelligence, analytics, big data, data management, customer data management, marketing
By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, media analytics, content analytics, content personalization
By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization
By: Adobe     Published Date: Mar 17, 2016
An electronic signature - also known as an “e-signature” - is a simple, legally-binding way to indicate consent or approval digitally. While legally valid and enforceable in nearly every industrialized country around the world, some countries may have different laws when it comes to e-signatures.
Tags : adobe, electronic signature, digital signature, market research, sales
By: Adobe     Published Date: Mar 17, 2016
With Adobe Document Cloud, sales teams can accelerate towards closing more deals faster.
Tags : adobe, sales acceleration, electronic signature, cloud, sales team, market research, sales
By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
Tags : customer experience, brand, magneto, email, marketing, search marketing, email marketing, website development
By:     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
By:     Published Date: Mar 09, 2016
Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
By:     Published Date: Mar 09, 2016
See how for respect for local nuances in the APAC region has led to global marketing success. By filling out this form, you will be signing up for and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
Tags : clicktale, insights, customer experience, digital, website development, emerging marketing, social media, advertising agencies
By: IBM     Published Date: Mar 03, 2016
This paper lays out why this transformation should be on the minds of many if not most B2B organizations.
Tags : ibm, enterprise, sales model, b2b, marketing research
By: IBM     Published Date: Mar 03, 2016
A step-by-step approach to streamline and reengineer your B2B and B2C fulfillment processes.
Tags : ibm, b2b, b2c, aberdeen group, convergence, marketing research
By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
Tags : advertising, medicine, clinical management, b2b, sales, business behavior, advertising agencies, business intelligence
By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
Tags : b2b, intel, business practices, decision management, customer experience/engagement, usability, data management/analytics
By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
Tags : adobe, data-driven, marketing, marketing campaign, internet marketing, marketing research
By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing
By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
Tags : adobe, cross-channel marketing, marketing guide, customer journey, customer relationships, customer loyalty, email marketing, crm & customer care
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