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Results 126 - 150 of 1111Sort Results By: Published Date | Title | Company Name
By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
     Mindtree
By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing
     Crownpeak
By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
Tags : adobe, cross-channel marketing, marketing guide, customer journey, customer relationships, customer loyalty, email marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
Tags : adobe, marketing, data, dmp, agency, marketing roi, marketing research
     Adobe
By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : ibm, analytics, energy, utilities, customer experience, social media, data, customer management
     IBM
By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : ibm, energy, analytics, utility, customer experience, data, customer satisfaction, social media
     IBM
By: QuickPivot     Published Date: Jan 28, 2016
How do marketers appropriately identify, score, and employ behavior breadcrumbs when ever-growing complex digital paths, intentions, channels, and devices fragment our view of the customer?
Tags : quickpivot, cross-channel, consumer behavior, marketing attribution, marketing solutions, emerging marketing, internet marketing, marketing research
     QuickPivot
By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
Tags : quickpivot, iot, content strategy, omnichannel, multichannel, marketing solutions, emerging marketing, internet marketing
     QuickPivot
By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
Tags : real-time advertising, programmatic buying, real-time media, targeted advertising, roi, emerging marketing, advertising agencies, internet marketing
     Quantcast
By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
Tags : adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend, emerging marketing, internet marketing
     AdRoll
By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
Tags : adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising, emerging marketing, social media
     AdRoll
By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
Tags : uberflip, data, marketing, content, content marketing, emerging marketing, internet marketing, marketing research
     Uberflip
By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
Tags : crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends, emerging marketing, social media, marketing research
     CrowdTwist
By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Tags : adobe, creative, design, brands, culture, device, platform, experience
     Adobe
By: IBM     Published Date: Jan 08, 2016
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries.
Tags : ibm, insurance, customer, value, webinar, engagement, crm & customer care, marketing research
     IBM
By: IBM     Published Date: Jan 08, 2016
The insurance industry is facing multiple forces of change - rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud.
Tags : ibm, insurance, customer, risk, changing demographics, customer expectations, crm & customer care, marketing research
     IBM
By: IBM     Published Date: Jan 08, 2016
This executive report identifies opportunities for insurance companies to use weather data as an important asset in both managing operational and financial risks, as well as improving customer relationships.
Tags : ibm, insurance, financial risk, customer relationships, crm & customer care, marketing research
     IBM
By: Anaplan     Published Date: Jan 08, 2016
Read this white paper to discover seven common reasons companies are replacing their spreadsheets with a true enterprise planning platform.
Tags : anaplan, spreadsheets, finance planning, budget, accounting, data management, agile, web analytics
     Anaplan
By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
Tags : b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe, salesforce, crm, social media
     Sponsored by Adobe and Salesforce
By: Kenshoo     Published Date: Dec 28, 2015
The pace of change within digital marketing has continued to accelerate over the past year, and a marketer’s job has never been more complex.
Tags : kenshoo, digital marketing, audience, search marketing, internet marketing, marketing research
     Kenshoo
By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : sports marketing, ibm, digital strategies, cloud, analytics, operations, search marketing, email marketing
     IBM
By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : marketo, digital, advertising, guide, strategy, internet marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: Dec 14, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : marketo, gartner, magic quadrant, crm, lead management, b2b, emerging marketing, crm & customer care
     Marketo
By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : marketo, mobile marketing, guide, strategy, mobile app, emerging marketing, internet marketing, crm & customer care
     Marketo
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