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Results 151 - 175 of 1103Sort Results By: Published Date | Title | Company Name
By: ARKE University     Published Date: Dec 02, 2015
In this module, you’ll learn how marketers harness the power of data analytics to deliver measurable, value-added results.
Tags : arke, arke university, data analytics, digital marketing, big data, data scientist, web analytics, customer experience/engagement
     ARKE University
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
     Brandwatch
By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion
     Brandwatch
By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks
     Brandwatch
By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : marketo, mobile marketing, guide, strategy, mobile app, emerging marketing, internet marketing, crm & customer care
     Marketo
By: Marketo     Published Date: Nov 23, 2015
A guide for CMOs on designing the marketing organization of the future.
Tags : marketo, marketing, digital, design, strategy, emerging marketing, crm & customer care, marketing research
     Marketo
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing, advertising agencies, internet marketing, marketing research
     Adobe
By: IBM     Published Date: Nov 11, 2015
Discover how proficient your Media & Entertainment organization is at using advanced analytics to deliver differentiated customer experiences.
Tags : ibm, media, entertainment, assessment, analytics, maturity, search marketing, internet marketing
     IBM
By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
Tags : conversica, sales leads, leads, lead nurturing, intelligence, web analytics, business intelligence, data management/analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : conversica, sales pipeline, sales opportunity, leads, lead nurturing, lead intelligence, nurturing, web analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : conversica, leads, lead generation, lead data, customer satisfaction, customer experience/engagement, market research, list management
     Conversica
By: Sitecore     Published Date: Nov 05, 2015
For the additional benefit of complete insight into each unique visitor's experience with your website, link activity to an existing database or CRM, and get the full picture of your customers at your fingertips.
Tags : sitecore nfusion, website personalization, crm, customer loyalty, database, website development, marketing research
     Sitecore
By: Optimizely     Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
Tags : statistics, experiments, data, customers, results, variation, crm & customer care, marketing research
     Optimizely
By: Optimizely     Published Date: Nov 04, 2015
Find the most impactful areas to optimize & unlock hidden revenue! When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
Tags : optimizely, optimization roadmap, webinar, revenue generation, search marketing, emerging marketing, crm & customer care, marketing research
     Optimizely
By: SAP     Published Date: Nov 04, 2015
Download this executive summary of the 2015 Customer Experience Risk Study and learn: -Why at-risk customers often account for over 10% of potential revenue -How retailers miss over 80% of problem occurrences -How to take a customer-value lens to understand problematic experiences -How to measure on impact, as the frequency of issues can be deceiving
Tags : customer experience, sap, at-risk customers, potential revenue, problem occurences, customer-value, measuring on impact, emerging marketing
     SAP
By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
Tags : retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
     SAP
By: SAP     Published Date: Nov 04, 2015
This report examines the challenges associated with the practice of contextual marketing. It is based on a series of interviews with experts and practitioners.
Tags : sap, contextual marketing, personalization, marketing messages, creative challenges, emerging marketing, crm & customer care, marketing research
     SAP
By: SAP     Published Date: Nov 04, 2015
This executive summary provides a look into how today’s marketing leaders are driving business performance across the customer-centric enterprise
Tags : marketing leaders, adaptive customer engagements, sap, customer experience, customer engagement strategy, customer-centric enterprise, emerging marketing, crm & customer care
     SAP
By: Dell EMC     Published Date: Nov 02, 2015
Future-proof your company – download the eBook to learn how EMC XtremIO can make the agile data center your new reality.
Tags : emc, xtremio, data center, efficiency, marketing research
     Dell EMC
By: Dell EMC     Published Date: Nov 02, 2015
See how Callaway Golf, an AMER-based sporting goods firm, makes speedy SAP reporting, par for the course with EMC XtremIO.
Tags : emc, xtremio, sap reporting, customer, sporting goods, callaway golf, crm & customer care, marketing research
     Dell EMC
By: Allbound     Published Date: Nov 02, 2015
Marketing within a partner channel can be complicated.
Tags : content marketing, strategies, content distribution, seo, content creation, channel partners, social media, business intelligence
     Allbound
By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
Tags : cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool
     Falcon Social
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