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By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns
     Falcon Social
By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
     TheMarketingScope
By: SurveyMonkey     Published Date: Oct 23, 2015
Join us for a webinar with SurveyMonkey’s Director of Research Solutions, Chuck Brinker, to see creative testing in action.
Tags : survey monkey, creative assets, creative testing, survey analytics, content evaluation, consumer insight, brand innovation, brand strategy
     SurveyMonkey
By: SurveyMonkey     Published Date: Oct 23, 2015
Watch our webinar, 4 Steps to Building a Customer Satisfaction Engine. SurveyMonkey's Director of Customer Success, Jeffrey Coleman, will show you how to: - Ask questions that yield actionable data - Scale follow-up actions and improvements - Analyze survey data and get key metrics - Close the loop by turning data into action
Tags : survey monkey, customer satisfaction, customer success, data analytics, survey data, client services, customer operations, salesforce
     SurveyMonkey
By: IBM     Published Date: Oct 20, 2015
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.
Tags : ibm, marketing, analytics, planning, marketing research
     IBM
By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, business analytics, marketing, cmo, digital strategy, marketing research, traditional marketing
     IBM
By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
Tags : customer interaction, channel attribution, email effectiveness, marketing, email marketing, emerging marketing, social media, advertising agencies
     QuickPivot
By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, social media
     Sponsored by Brandify and YP and SIM Partners
By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
Tags : engagement metrics, engagement optimization, website optimization, web analytics, website analytics, website engagement, user experience, user interface
     Clicktale
By: Meltwater     Published Date: Oct 14, 2015
Everyone needs something to strive for to keep them on track. When you (or your boss) are wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights. But what are the right KPIs? And how do you access the right data to use them effectively? Download our e-book on data-driven marketing today for a complete breakdown of KPIs by marketing role, plus the techniques and tools you need to measure your programs.
Tags : meltware, marketing, kpi, data, digital marketing, customer marketing, search marketing, email marketing
     Meltwater
By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
Tags : meltware, content roi, b2b, customer motivation, search marketing, email marketing, marketing research
     Meltwater
By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
Tags : tools, engagement, pipeline, seo, crm solutions/software, business intelligence, search engine optimization (seo)
     Act-On
By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
Tags : marketing program, customer relationship, strategy, retention, content, customer experience/engagement, business intelligence, data management/analytics
     Act-On
By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
Tags : sales, marketing, revenue, alignment, customer experience/engagement, business intelligence, market research
     Act-On
By: Maxaudience     Published Date: Oct 12, 2015
The value of hiring a full service marketing company is absolutely undeniable. Studies have shown that you can expect to see a growth revenue as high as 30% when you enlist the help of one of these companies, but that’s not true for every marketing company out there. Instead, you have to land with the right one to get results like that. Unfortunately, that’s not always as easy as it seems. Not only do you have to consider the type of ?rm you’re choosing, but the quality of the ?rm itself. Read the following for tips that can help when you are looking to change your marketing company!
Tags : full service marketing, growth revenue, marketing company, advertising agencies, marketing research
     Maxaudience
By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy, search marketing
     Act-On
By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan, successful marketing plan, search marketing, advertising agencies
     Act-On
By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments, search marketing, email marketing
     Act-On
By: IBM     Published Date: Sep 30, 2015
Customer experience in the telecommunications industry.
Tags : telecommunications, csp's, ott, customer loyalty, big data, customer experience/engagement, business intelligence
     IBM
By: TheMarketingScope     Published Date: Sep 29, 2015
Getting creative work reviewed and approved is an often overlooked business process that’s carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.
Tags : proofhq, online proofing, content review, online approval, document management, content management systems, managed hosting services, business intelligence
     TheMarketingScope
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
     TheMarketingScope
By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
Tags : modern marketing, forrester report, becoming a modern marketer, email marketing, emerging marketing, social media, content management systems, interactive marketing
     Oracle
By: Sitecore     Published Date: Sep 11, 2015
Download now to learn how Uponor tackled these challenges by leveraging The Sitecore® Experience Platform™ and using the Sitecore’s Customer Experience Maturity Model to create a custom marketing roadmap plan that creates extraordinary customer experiences.
Tags : marketing maturity, uponor, sitecore, crm, customer experience, digital presence, sitecore, search marketing
     Sitecore
By: gyro     Published Date: Sep 10, 2015
This article explores how to connect with this unique group by dialing up the logic without losing the human element. In this article, find out how to bridge the gap.
Tags : financial executives, line of business, lob, decision-making, logic, partnering, emerging marketing, marketing research
     gyro
By: gyro     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
Tags : cmo, growth, adaptive capabilities, technology, omnichannel, measurement, social connectivity, talent
     gyro
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