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By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
Tags : media intelligence, data, media monitoring, media landscape, traditional media, business intelligence, interactive/pr agencies, content management systems
     Meltwater
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media
     IBM
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : social media, search marketing agencies, content management systems, interactive marketing, web analytics, website/graphic design, crm & customer care, business intelligence
     IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
Tags : consumer products, customer engagement, commerce, crm & customer care, marketing research, e-commerce, traditional marketing
     SAP
By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
Tags : ebusiness, b2c, omnichannel commerce, software providers, ecommerce, emerging marketing, internet marketing, marketing research
     SAP
By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
Tags : customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care, marketing research, e-commerce, sales
     SAP
By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : online research, distribution, e-commerce, search marketing, emerging marketing, internet marketing, crm & customer care, marketing research
     SAP
By: Adobe     Published Date: May 13, 2015
In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.
Tags : multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers, adobe mcm, emerging marketing, marketing software
     Adobe
By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top. Read on and find out where you stand.
Tags : investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing, marketing research, mobile marketing, online video marketing
     Adobe
By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites, internet marketing, marketing research, sales
     Adobe
By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites, internet marketing, marketing research, sales
     Adobe
By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing, marketing research, mobile marketing, online video marketing
     Adobe
By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites, internet marketing, marketing research, sales
     Adobe
By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : social media, internet marketing, marketing research, mobile marketing, online video marketing, social media marketing
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, marketing software
     Adobe
By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
Tags : social media, employee engagement, buy-in, employee participation, website development, crm & customer care, marketing research, e-commerce
     Davis & Company
By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
Tags : social media management, social media, facebook, twitter, instagram, esmms, content management systems, interactive marketing
     Sponsored by Spredfast
By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
Tags : gshift, seo, social marketing strategies, content marketing strategies, keywords, email marketing, emerging marketing, business intelligence
     gShift Web Presence Analytics
By: Qvidian     Published Date: May 04, 2015
Sales playbooks merge your organization’s sales processes with the supportive content, tools, messages and strategies a sales team needs to close business at each stage of the buying process. They provide salespeople with the guidance and situational coaching they need to advance and win deals. And they can be developed for any recurring selling situation that you want to drive repeatable behavior and remain agile. A winning sales playbook consists of a series of “plays” that are based on what’s proven to work in previous sales engagements. Download this playbook today to learn how to shorten sales cycles, increase win rates, ramp up new salespeople, bolster deal sizes and optimize overall sales performance!
Tags : qvidian, sales playbook, buying process, sales solutions, sales enablement, content management, emerging marketing, business intelligence
     Qvidian
By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices, content management systems, interactive marketing
     Adobe
By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
Tags : sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
Tags : sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness, sales management, sales training, sales meetings
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement
     Brainshark
By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing, sales
     Adobe
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