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By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, marketing software
     Adobe
By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
Tags : social media, employee engagement, buy-in, employee participation, website development, crm & customer care, marketing research, e-commerce
     Davis & Company
By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
Tags : social media management, social media, facebook, twitter, instagram, esmms, content management systems, interactive marketing
     Sponsored by Spredfast
By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
Tags : gshift, seo, social marketing strategies, content marketing strategies, keywords, email marketing, emerging marketing, business intelligence
     gShift Web Presence Analytics
By: Qvidian     Published Date: May 04, 2015
Sales playbooks merge your organization’s sales processes with the supportive content, tools, messages and strategies a sales team needs to close business at each stage of the buying process. They provide salespeople with the guidance and situational coaching they need to advance and win deals. And they can be developed for any recurring selling situation that you want to drive repeatable behavior and remain agile. A winning sales playbook consists of a series of “plays” that are based on what’s proven to work in previous sales engagements. Download this playbook today to learn how to shorten sales cycles, increase win rates, ramp up new salespeople, bolster deal sizes and optimize overall sales performance!
Tags : qvidian, sales playbook, buying process, sales solutions, sales enablement, content management, emerging marketing, business intelligence
     Qvidian
By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices, content management systems, interactive marketing
     Adobe
By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
Tags : sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
Tags : sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness, sales management, sales training, sales meetings
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement
     Brainshark
By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing, sales
     Adobe
By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
     Brandwatch
By: Mobify     Published Date: Apr 20, 2015
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
Tags : mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics, emerging marketing, internet marketing, business intelligence
     Mobify
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
Tags : act-on, seo, search engine, search ranking, social, marketing, search marketing, business intelligence
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
Tags : act-on, ebook, page content, seo, search engine, search optimization, keyword search, organic clicks
     Act-On
By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
Tags : act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads, web analytics, crm solutions/software
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.
Tags : marketing, content, content services, marketing software, automation, content services, growth, content management systems
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.
Tags : marketing, crm, automation, business intelligence, customer lifecycle, customer experience, content management systems, marketing software
     Act-On
By: Mobify     Published Date: Apr 20, 2015
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
Tags : mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, crm & customer care
     Mobify
By: Act-On     Published Date: Apr 20, 2015
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
Tags : act-on, marketing, automation, business, crm, efficiency, sales, internet marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
Tags : act-on, marketing, automation, crm, lead generation, lead engagement, crm solutions/software, customer experience/engagement
     Act-On
By: Mobify     Published Date: Apr 17, 2015
Choosing the right mobile solution (and solution provider) is a complex undertaking – and asking the right questions is critical in helping you find your best fit. In order to determine your ideal mobile solution, it’s important to understand what your needs are, what a given solution offers and how the two might intersect. In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics. You can use this criteria to validate different solution providers, and can download included template to customize it for your business’ unique needs.
Tags : mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics, emerging marketing, internet marketing, business intelligence
     Mobify
By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
Tags : website optimization, website optimisation, site optimization, site optimisation, site optimization financial services, optimize financial site, optimize financial services website, financial services site optimization
     SiteSpect
By: SiteSpect     Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
Tags : conversion, optimization, conversion optimisation, increase conversion rate, increase conversion rates, increase online conversion rates, increase online conversion rate, increase conversions
     SiteSpect
By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
Tags : mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, business intelligence
     Mobify
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