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By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : bazaarvoice, roi, marketing landscape, social emergence, social media, information online, social strategy, measurable data
     Bazaarvoice
By: Constant Contact     Published Date: Oct 23, 2014
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
Tags : constant contact, email service, diy, small business, marketing solutions, saas, email marketing, emerging marketing
     Constant Contact
By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Tags : email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing
     UnsubCentral
By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers’ growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
Tags : branding, quality content, emerging technology, emerging marketing, business intelligence, market research, usability
     Thismoment
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
Tags : user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence, market research, e-commerce, sales
     Thismoment
By: Marketo     Published Date: Oct 08, 2014
In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.
Tags : engagement marketing, best practices, marketing strategies, marketing ebook, emerging marketing, customer experience/engagement, business intelligence, market research
     Marketo
By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
Tags : omni-channel commerce, store enablement, channel integration, emerging marketing, customer experience/engagement, business intelligence, market research
     IBM
By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
Tags : omni-channel strategy, contact center integration, customer experience, emerging marketing, customer experience/engagement, business intelligence, market research, usability
     IBM
By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
Tags : b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom, emerging marketing, business intelligence, market research
     IBM
By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : personalization, customer retention, customer loyalty, digital marketers, email marketing, interactive marketing, business intelligence, market research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Interested in starting a testing program, but struggling to get internal support? We know, it’s crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you. And that’s why we created this white paper. Inside, you’ll find a specific plan on how to convince your company’s leaders that website testing is essential to the overall business.
Tags : website testing, internal support, buy-in, emerging marketing, business intelligence, market research, usability
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Tags : real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics, business intelligence, market research, usability
     Monetate
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
Tags : online retail, amazon, customer experience, sales tactics, emerging marketing, internet marketing, business intelligence, market research
     Monetate
By: Brightcove     Published Date: Sep 17, 2014
Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
Tags : digital video, video content, digital video trends, internet marketing, business intelligence, market research, usability
     Brightcove
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : email, e-commerce, email management, email marketing, emerging marketing, business intelligence, market research, usability
     IBM
By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
Tags : mobile apps, madp, platform development, business intelligence, usability, mobile marketing
     Adobe
By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
Tags : gamification, channel loyalty, partner relationships, emerging marketing, crm solutions/software, customer experience/engagement, business intelligence, market research
     Aimia
By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
Tags : direct targeting, purchase motivations, campaign performance, emerging marketing, crm solutions/software, business intelligence, market research
     Resonate Insights
By: Adobe     Published Date: Sep 04, 2014
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts pressure on marketers to create effective mobile moments. In Re-Engineer Your Business For Mobile Moments, Forrester takes you through the mobile mind shift and gives you four effective steps to rise up to the challenge of these critical mobile moments.
Tags : mobile marketing, mobile enterprise, mobile trends, emerging marketing, business intelligence, market research, usability
     Adobe
By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
Tags : mobile impacts, mobile insight, mobile trends, mobile activities, emerging marketing, business intelligence, market research, usability
     Adobe
By: TIBCO     Published Date: Aug 18, 2014
Today, the open API is one of the most powerful sources of competitive advantage. It comes down to the potential of your data and services. Download this new eBook to learn how a well thought-out API strategy can help you compete and grow in new ways.
Tags : tibco, api, byod, end user intelligence, business intelligence, byod, mobile device users, business strategy
     TIBCO
By: TIBCO     Published Date: Aug 18, 2014
Digitalization—the process of exploiting digital information to maximize business success—has increased the value of your data to the point where it is arguably your most important asset. This paper explains why mastery will not be possible with merely adequate integration technology.
Tags : tibco, integration, data integration, business integration, business intelligence, intelligence, analytics, digitalization
     TIBCO
By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
Tags : mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations, business intelligence, market research
     Adobe
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