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By: Moreover Technologies     Published Date: Mar 09, 2011
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
Tags : moreover, google, consumer, business information, social media, news, business intelligence, market research
     Moreover Technologies
By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : multilingual marketing, wcm, branding, sdl, language, lob, content management systems, marketing software
     SDL Web Content Management Solutions
By: ESET, LLC.     Published Date: Jan 18, 2011
Download this Tech Brief to learn the five common complaints IT professionals have with antivirus software and how you can find software that does the job right.
Tags : eset, antivirus software, malware, it professional, security, crm solutions/software, customer experience/engagement, business intelligence
     ESET, LLC.
By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
Tags : infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management, interactive/pr agencies
     Infor
By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media, interactive/pr agencies, interactive marketing
     Infor
By: Infor     Published Date: Jan 06, 2011
Drive lifetime customer loyalty and increase value at every customer touch point.
Tags : infor, customer loyalty, crm interaction advisor, customer satisfaction, sales and marketing, interactive/pr agencies, interactive marketing, marketing software
     Infor
By: Infor     Published Date: Jan 06, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
Tags : infor, customer interaction, contact center, customer loyalty, roi, interactive/pr agencies, interactive marketing, marketing software
     Infor
By: TRUSTe     Published Date: Dec 08, 2010
This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.
Tags : truste, mobile platform strategy, design, privacy and security, mobile advertising, website, apps, content management systems
     TRUSTe
By: TRUSTe     Published Date: Dec 08, 2010
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
Tags : truste, trust and security, landing page optimization, online marketing, website design, conversion rates, interactive/pr agencies, content management systems
     TRUSTe
By: SkillSoft MKG     Published Date: Nov 05, 2010
What does it really take to be a leader at our company? Will this program enable tomorrow's leaders to see the forest for the trees and initiate a plan to protect and grow that forest?
Tags : leadership development, benchmarking, talent management, talent development, leadership capacity, business intelligence, market research
     SkillSoft MKG
By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
Tags : crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
     iKnowtion
By: TreeHouse Interactive     Published Date: Jul 27, 2010
This quick guide-written by marketing automation expert Ardath Albee details practical strategies and tactics to use in retaining customers.
Tags : treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
     TreeHouse Interactive
By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
Tags : webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
     GoToWebinar
By: The Jellyvision Lab     Published Date: Jun 17, 2010
This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented impact people's brains and behavior.
Tags : jellyvision, product choices, product placement, ecommerce, conversions, marketing, online sales, interactive marketing
     The Jellyvision Lab
By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
     Webtrends
By: Jigsaw     Published Date: Dec 01, 2009
Download this report to learn how Best-in-Class sales organizations get new leads to their sales team quickly and efficiently.
Tags : jigsaw, sales intelligence, hoover's, infousa, salesgenie, onesource, data fusion, inside sales
     Jigsaw
By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
Tags : media, advertising, vms, marketing, roi, return on investment, broad, broadening
     VMS
By: VMS     Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
Tags : vms, economy, measurement strategies, budget, pr objective, objective, smart media, share
     VMS
By: VMS     Published Date: Jul 31, 2009
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
Tags : awareness, preferences, share, share of discussion, brand equity, cgm/wom, goals, economy
     VMS
By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Tags : vms, economy, measurement strategies, budget, pr objective, objective, smart media, share
     VMS
By: VMS     Published Date: Jul 16, 2009
This paper analyzes case studies aimed to determine how changes in public discussion (unpaid media) correlate to changes in business outcomes. It focuses on analyzing tonality and message, and how they modify the effect of pure media coverage volume in correlations against outcomes.
Tags : vms, media coverage, public relations, business outcomes, product sales, prescription volumes, medical procedure codes, customer preference
     VMS
By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
Tags : advertising, marketing, vms, social media, roi, vantage, business intelligence
     VMS
By: SAS     Published Date: Sep 25, 2008
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
Tags : competitive advantage, customer data, data collection, business intelligence, customer intelligence, sas, data management/analytics
     SAS
By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: Define the right goals and performance indicators Make better business decisions faster Deliver personalized and compelling experiences Spend budget more profitably Enhance employee efficiency Download our guide to transform your business.
Tags : adobe, data driven marketing, marketing, business intelligence, market research, traditional marketing
     Adobe
By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
Tags : test, target, business objectives, segmentation, pitfalls, marketing software, crm solutions/software, business intelligence
     Adobe
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