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By: Gleanster     Published Date: Nov 10, 2011
This comprehensive 25-page benchmark report explores the elements of a successful BI strategy along with a full vendor landscape. Some of the best examples of rapid ROI from BI projects are associated with tactical implementations that emphasize immediate results over a perfect system architecture.
Tags : customer experience/engagement, business intelligence, reputation monitoring, market research, usability, social media marketing
     Gleanster
By: Marketo     Published Date: Nov 04, 2011
Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on SiriusDecisions standards, to calculate and optimize your Revenue Cycle.
Tags : marketo, marketing, marketing automation, roi, roi calculator, revenue cycle, crm solutions/software, customer experience/engagement
     Marketo
By: Marketo     Published Date: Nov 04, 2011
Marketo has created a sample RFP consisting entirely of actual questions from real RFPs submitted to Marketo. Learn the 12 key areas for marketing automation success and ensure you make the right choice today!
Tags : marketo, marketing, marketing automation, proposal, rfp, request for proposal, whitepaper, traditional agencies
     Marketo
By: Marketo     Published Date: Nov 04, 2011
Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.
Tags : marketo, marketing automation, demo, whitepaper, checklist, branding, design control, crm solutions/software
     Marketo
By: Marketo     Published Date: Nov 04, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
Tags : marketo, marketing automation, roi, crm, marketing, white paper, crm solutions/software, customer experience/engagement
     Marketo
By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
     Marketo
By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
Tags : marketo, reference call, crm integration, white paper, marketing, data quality, crm solutions/software, customer experience/engagement
     Marketo
By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : radian6, marketing, social media, video, blogs, content strategy, business intelligence, market research
     Radian6
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
Tags : informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity
     Informatica
By: Informatica     Published Date: Jul 07, 2011
Build your business case for MDM with an illustrated, step-by-step approach that shows executives and managers how MDM generates a single, reliable data set to empower customer- and partner- facing teams to improve sales, customer service and channel operations.
Tags : informatica, master data management, mdm, data set, competitive advantage, channel coverage, customer view, bad data
     Informatica
By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
     Webtrends
By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
     Webtrends
By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
     Eloqua
By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : social media, measurement, roi, word of mouth, social marketing, interactive/pr agencies, search marketing agencies, traditional agencies
     BzzAgent
By: iPerceptions Inc.     Published Date: Nov 16, 2010
A joint white paper by Semphonic and iPerceptions about Behavioural Data and Online Survey Research
Tags : web analytics, behavioural integration, survey, research, data, business intelligence, market research
     iPerceptions Inc.
By: SkillSoft MKG     Published Date: Oct 09, 2010
Equipping the workforce with the critical perspectives and peripheral vision it needs to be business effective has become one of the single most vexing challenges facing organizations today. SkillSoft's 10x10x10 framework can help.
Tags : skillsoft, 10x10x10 framework, global workforce, framework, business intelligence, market research
     SkillSoft MKG
By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
Tags : casual games, consumer trends, social media, internet marketing, game technology, advergaming, interactive marketing, web analytics
     PartingGift
By: OneSource     Published Date: Sep 14, 2010
As we enter into the final months of 2010, our hopes that the economy would be a major factor in improving sales results this year are fading. "Uncertainty" is still the word of the day, and this is reflected in sales performance. Our research this year has seen win rates drop below 45% for the first time in the 16 years of our studies, and the percentage of reps making quota is below 50%, for only the second time.
Tags : relationship selling, onesource, sales cycle, sales performance, crm, sales tools, win rates, business intelligence
     OneSource
By: Licensing Brands, Inc.     Published Date: Sep 03, 2010
Thinking about licensing a brand for your product and not sure what it entails? This free report is the perfect place to start. Learn about brand licensing, why companies license their brands and the licensing process
Tags : brand licensing, brand owners, manufacturers, brand extensions, brand, revenue growth, business intelligence, market research
     Licensing Brands, Inc.
By: Sybase     Published Date: Aug 31, 2010
This whitepaper outlines the new challenges 4G deployments bring to mobile operators and solutions designed to address these challenges.
Tags : advanced ip messaging server, business intelligence
     Sybase
By: Aventail     Published Date: Oct 26, 2007
The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
Tags : business intelligence, database, enterprise data warehouse, data mart, data warehouse, data mining, active data warehousing, active data warehouse
     Aventail
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