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By: IBM     Published Date: Feb 05, 2015
Revealing new insights into agency performance, claims processing, customer profitability and exposure.
Tags : agency performance, claims processing, customer probability, advanced analytics, business intelligence, market research, usability, data management/analytics
     IBM
By: IBM     Published Date: Feb 05, 2015
This new research — based on data collected in May 2013 from 29 organizations using visual data discovery and 95 that were not — reinforces those findings. In addition, Aberdeen's research demonstrates that visual data discovery can help to usher in a different approach to analytics, an approach that is far more user driven.
Tags : advanced analytics, visual data discovery, managed reporting, data discovery tools, business intelligence, market research, data management/analytics
     IBM
By: IBM     Published Date: Feb 04, 2015
Learn why advanced analytics tools are essential to sustain a competitive advantage.
Tags : advanced analytics, predictive analytics, advanced analytics tools, strategic business objectives, marketing strategies, business intelligence, market research, usability
     IBM
By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
Tags : predictive analytics, customer interaction, crm, business analytics, marketing attributes, crm & customer care, business intelligence, market research
     IBM
By: IBM     Published Date: Feb 04, 2015
Telerx reveals new insights into consumer behavior with speech-to-text analytics.
Tags : consumer behavior, speech-to-text analytics, telerx, consumer intelligence, consumer research, customer experience/engagement, business intelligence, market research
     IBM
By: ClearSlide, Inc     Published Date: Jan 29, 2015
As a sales coach, you can make a big impact on you team's goal attainment by helping your team make small changes that will make a big impact on their productivity. In this guide, you'll learn 10 ways that you can improve your sales team's productivity with easy changes to what they are doing every day. From helping them understand the "formation" needed to win to gamifying their day, you'll learn actionable tips that your team can start using today.
Tags : sales, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales management, customer experience/engagement, business intelligence
     ClearSlide, Inc
By: TheMarketingScope     Published Date: Jan 22, 2015
A results-focused, visual buyer’s guide that ranks the top vendors in the Content Management System industry.
Tags : bridgeline digital, bridgeline, cms, content management system, engagement, cms software, social media, content management systems
     TheMarketingScope
By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
Tags : trustpilot, online reviews, customer feedback, customer service, reviews, sales, social media, customer experience/engagement
     Trustpilot
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: Teradata     Published Date: Nov 06, 2014
As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
Tags : teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, market research
     Teradata
By: Constant Contact     Published Date: Oct 23, 2014
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
Tags : constant contact, email service, diy, small business, marketing solutions, saas, email marketing, emerging marketing
     Constant Contact
By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
Tags : mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing
     UnsubCentral
By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Tags : email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing
     UnsubCentral
By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing
     TheMarketingScope
By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers’ growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
Tags : branding, quality content, emerging technology, emerging marketing, business intelligence, market research, usability
     Thismoment
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
Tags : user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence, market research, e-commerce, sales
     Thismoment
By: Marketo     Published Date: Oct 08, 2014
In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.
Tags : engagement marketing, best practices, marketing strategies, marketing ebook, emerging marketing, customer experience/engagement, business intelligence, market research
     Marketo
By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
Tags : omni-channel commerce, store enablement, channel integration, emerging marketing, customer experience/engagement, business intelligence, market research
     IBM
By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
Tags : omni-channel strategy, contact center integration, customer experience, emerging marketing, customer experience/engagement, business intelligence, market research, usability
     IBM
By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
Tags : b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom, emerging marketing, business intelligence, market research
     IBM
By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : personalization, customer retention, customer loyalty, digital marketers, email marketing, interactive marketing, business intelligence, market research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Interested in starting a testing program, but struggling to get internal support? We know, it’s crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you. And that’s why we created this white paper. Inside, you’ll find a specific plan on how to convince your company’s leaders that website testing is essential to the overall business.
Tags : website testing, internal support, buy-in, emerging marketing, business intelligence, market research, usability
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Tags : real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics, business intelligence, market research, usability
     Monetate
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
Tags : online retail, amazon, customer experience, sales tactics, emerging marketing, internet marketing, business intelligence, market research
     Monetate
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