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By: Brightcove     Published Date: Sep 17, 2014
Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
Tags : digital video, video content, digital video trends, internet marketing, business intelligence, market research, usability
     Brightcove
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : email, e-commerce, email management, email marketing, emerging marketing, business intelligence, market research, usability
     IBM
By: Olapic     Published Date: Sep 09, 2014
When the numbers get this big, we tend to think of them only in the abstract: 500 million photos were shared per day in 2013 and 1.8 billion photos are being shared per day in 2014. That’s 75 million per hour, 1.25 million per minute and 20,833 per second. Olapic’s new visual commerce white paper places this content explosion in context. We filled it with data that matters, insights from our experience with over 150 brands and retailers, and strategic guidance for companies ready to plan their approach to the visual commerce opportunity. Download From Ripple to Wave: The Ascent of Authentic Visual Content now.
Tags : user generated content, visual commerce, visual marketing, visual content, emerging marketing, market research, e-commerce
     Olapic
By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
Tags : gamification, channel loyalty, partner relationships, emerging marketing, crm solutions/software, customer experience/engagement, business intelligence, market research
     Aimia
By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
Tags : direct targeting, purchase motivations, campaign performance, emerging marketing, crm solutions/software, business intelligence, market research
     Resonate Insights
By: Adobe     Published Date: Sep 04, 2014
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts pressure on marketers to create effective mobile moments. In Re-Engineer Your Business For Mobile Moments, Forrester takes you through the mobile mind shift and gives you four effective steps to rise up to the challenge of these critical mobile moments.
Tags : mobile marketing, mobile enterprise, mobile trends, emerging marketing, business intelligence, market research, usability
     Adobe
By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
Tags : mobile impacts, mobile insight, mobile trends, mobile activities, emerging marketing, business intelligence, market research, usability
     Adobe
By: TIBCO     Published Date: Aug 18, 2014
Today, the open API is one of the most powerful sources of competitive advantage. It comes down to the potential of your data and services. Download this new eBook to learn how a well thought-out API strategy can help you compete and grow in new ways.
Tags : tibco, api, byod, end user intelligence, business intelligence, byod, mobile device users, business strategy
     TIBCO
By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
Tags : mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations, business intelligence, market research
     Adobe
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : marketing tips, holiday marketing, email production, holiday promotions, email marketing, customer experience/engagement, market research, mobile marketing
     Bronto
By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
Tags : marketing automation, triggered emails, customer engagement, email marketing program, email marketing, business intelligence, market research, e-commerce solutions
     Bronto
By: IBM     Published Date: Aug 08, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
Tags : digital reinvention, digital world, insurance, trust, emerging marketing, internet marketing, business intelligence, market research
     IBM
By: IBM     Published Date: Aug 08, 2014
Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.
Tags : big data, analytics, insurance, customer service, solutions, business intelligence, market research, data management/analytics
     IBM
By: IBM     Published Date: Aug 08, 2014
“Big data”– which admittedly means many things to many people – is no longer confined to the realm of technology. Today, it is a business imperative. In addition to providing solutions to insurance companies’ long-standing business challenges, big data inspires new ways to transform processes, organizations and many aspects of the insurance industry as we know it.
Tags : big data, technology, insurance industry, emerging marketing, business intelligence, market research, data management/analytics
     IBM
By: IBM     Published Date: Aug 08, 2014
As the world changes around them, many insurers are struggling to be profitable. A combination of disruptive forces — some economic, some societal, some technological — is shaking up the insurance industry comfort zone. Yet some leading insurers manage to stay ahead of the pack, but how?
Tags : strategies, insurers, insurance industry, customer experience/engagement, business intelligence, market research, data management/analytics
     IBM
By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
Tags : insurance, customer intelligence, solutions, customer retention, marketing plans, customer experience/engagement, business intelligence, market research
     IBM
By: IBM     Published Date: Aug 08, 2014
How security and business continuity can shape the reputation and value of your company.
Tags : reputational risk, insurance industry, security, business continuity, business intelligence, reputation monitoring, market research
     IBM
By: IBM     Published Date: Aug 08, 2014
As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
Tags : big data, analytics, chief data officer, strategy, performance, business intelligence, market research, data management/analytics
     IBM
By: Oracle     Published Date: Jul 09, 2014
A guide to the fine art of repurposing content for relevancy and reach
Tags : marketing, content, using content, marketing programs, maximising marketing content, content management systems, interactive marketing, market research
     Oracle
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
     Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
     Adobe
By: Adobe     Published Date: Jul 09, 2014
The 2014 Digital Trends report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
Tags : digital trends 2014, digital trends report, adobe digital trends, emerging marketing, business intelligence, market research
     Adobe
By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
Tags : teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience, market research
     Teradata
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