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By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy
     Neustar
By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
     Neustar
By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization
     Neustar
By: Silverpop     Published Date: Feb 04, 2013
High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.
Tags : social media, interactive marketing, customer experience/engagement, business intelligence, reputation monitoring, market research, sales
     Silverpop
By: Bazaarvoice     Published Date: Jan 24, 2013
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
Tags : retail, ecommerce, data, analytics, marketing, mobile, social, marketing
     Bazaarvoice
By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence
     IBM
By: Bazaarvoice     Published Date: Jan 09, 2013
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
Tags : social strategies, brand health, consumer engagement, consumer insights, case studies, bazaarvoice, social media, advertising agencies
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 09, 2013
Charles Schwab understands that customers make their best marketers, acquiring 40% of its new business through customer referrals. Charles Schwab shares best practices for financial services organizations to use in their decision to invest in social.
Tags : charles schwab, customer acquisition, customer referrals, customer recommendations, client ratings, customer experience, social media, customer experience/engagement
     Bazaarvoice
By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing, interactive marketing, web analytics, market research
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Sep 29, 2012
The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing, customer experience/engagement, market research, social media marketing
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Sep 29, 2012
Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing, customer experience/engagement, market research, social media marketing
     Wildfire Interactive
By: Experian QAS     Published Date: Aug 09, 2012
Experian® and Moody's Analytics® just released their quarterly report on small businesses and the results provided deep insight into the future of the U.S. economy. To understand how your business may be impacted, download the full report for free today!
Tags : small business, experian, moody analytics, business analytics, economy, marketing, customer experience/engagement, business intelligence
     Experian QAS
By: Wildfire Interactive     Published Date: Aug 08, 2012
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.
Tags : wildfire, superbrands, superfans, best practices, fan growth, marketing, social brands, customer outreach
     Wildfire Interactive
By: Limelight     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
Tags : limelight, networks, content marketing, content, marketing, best practices, marketing strategies, marketing solutions
     Limelight
By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
Tags : marketing, mobile marketing, gleanster, mobile relationship, emerging marketing, customer experience/engagement, market research
     Gleanster
By: IBM     Published Date: Jul 24, 2012
View this brief video to discover how customer analytics provides unique insights on an individual customer level that can help prevent high-value customers from leaving and sell additional services to current customers.
Tags : customer analytics, customer satisfaction, loyalty, ibm, insights, market research
     IBM
By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time. Download this whitepaper to learn more.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, list management, customer, customer experience/engagement
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, business intelligence
     Bronto
By: Benchmark Email     Published Date: Jul 12, 2012
How do you find your audience? How do you reach them? Who's after your business and what is your ultimate goal? When you've decided to commit to email marketing, Benchmark is ready with a step by step strategy guide.
Tags : benchmark, marketing, email, email marketing, bloggers, business, marketing strategy, web analytics
     Benchmark Email
By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
     Reevoo
By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
Tags : marketing, forrester, social media, digital marketing, emerging marketing, social maturity, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : adobe, marketing, emarketer, digital trends, digital marketing, advertising, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
Tags : adobe, marketing, optimzation, digital marketing, digital, emerging marketing, interactive marketing, web analytics
     Adobe
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