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By: Benchmark Email     Published Date: Jul 12, 2012
How do you find your audience? How do you reach them? Who's after your business and what is your ultimate goal? When you've decided to commit to email marketing, Benchmark is ready with a step by step strategy guide.
Tags : benchmark, marketing, email, email marketing, bloggers, business, marketing strategy, web analytics
     Benchmark Email
By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
     Reevoo
By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
Tags : marketing, forrester, social media, digital marketing, emerging marketing, social maturity, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : adobe, marketing, emarketer, digital trends, digital marketing, advertising, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
Tags : adobe, marketing, optimzation, digital marketing, digital, emerging marketing, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
Tags : adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
     Adobe
By: LiveOps     Published Date: Jun 29, 2012
While Customer Service and Contact Centers have always been important to a business' ability to handle customer questions, resolve problems and deal with issues, the adoption of social media by Customer Service positions them as the unique driver of the Social Enterprise.
Tags : marketing, liveops, customer service, enterprise, business, social customer service, digital, online customer service
     LiveOps
By: IBM     Published Date: Jun 25, 2012
Explore the four stages to transforming an organization from a traditional marketing communicator to a customer-centric communicator.
Tags : retail, ibm, marketing, pinpoint, customer service, offer, online, digital
     IBM
By: Epsilon     Published Date: Jun 22, 2012
Epsilon and the Direct Marketing Association's Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks which show a steady increase in open rates over both Q4 2011 and Q1 2011.
Tags : epsilon, marketing, email marketing, marketing trends, email trends, customer experience/engagement, market research, email marketing services/software
     Epsilon
By: Silverpop     Published Date: Jun 15, 2012
Want to turn lost shopping carts, incomplete forms, neglected digital tools and interrupted browsing sessions into revenue? Learn how triggered follow-up messages delivered with the right tone, content and offer can recover many of these lost opportunities.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, shopping cart, e-commerce
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, interactive marketing, business intelligence
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, market research, online video marketing
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, interactive marketing, market research
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms, interactive marketing
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.
Tags : silverpop, marketing, forrester, marketing automation, marketing campaigns, customer experience/engagement, business intelligence, market research
     Silverpop
By: Wildfire Interactive     Published Date: Jun 14, 2012
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
Tags : facebook, twitter, social media, advertising, marketing, emerging marketing, ads, social advertising campaigns
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
Tags : marketing, facebook, engagement, reach, social media, advertising, social media campaigns, interactive marketing
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
Tags : facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising, interactive marketing
     Wildfire Interactive
By: Eloqua     Published Date: Jun 13, 2012
To succeed, marketers need to focus on the metrics that matter most to executives. Download this report to find out what metrics are important to the c-suite and how to measure your impact across the organization.
Tags : marketing, b2b, traditional marketing, eloqua, crm solutions/software, customer experience/engagement, market research, lead generation & automation
     Eloqua
By: Epsilon     Published Date: Jun 12, 2012
When marketers become more customer-centric, they not only engender trust, but create dialogue and rewarding relationships that will last for the long term. Put Your Customers First!
Tags : finance, marketing, banking, epsilon, customer relations, customer satisfaction, crm solutions/software, customer experience/engagement
     Epsilon
By: IBM     Published Date: Jun 08, 2012
Great ideas come from people. By leveraging your employee's creativity and knowledge through Collaboration, you can make your company more innovative and efficient. Open up the conversation - listen and learn what the people are saying. By integrating Social Sharing and Conversation into your everyday business and work context you will gain the biggest impact for Innovation.
Tags : ibm, social collaboration, social marketing, marketing, emerging marketing, employee creativity, social media, business intelligence
     IBM
By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
Tags : advertising, ad ops, ad tech, display advertising, online advertising, targeting, data, mobile advertising
     Mirror Image Internet
By: OpenText     Published Date: Jun 06, 2012
In this paper, we look at the threats to a company's brand, which are especially acute in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.
Tags : marketing, branding, opentext, social media, emerging marketing, interactive marketing, market research
     OpenText
By: Epsilon     Published Date: May 30, 2012
For the sixth iteration, Email Institute has jazzed up our well-loved Look Book. This year, we've included a People's Choice email that you - our loyal readers - selected as your favorite email. After receiving hundreds of votes, we're unveiling our voter's pick and 26 other innovative emails.
Tags : marketing, epsilon, email, email marketing, digital marketing, online, web analytics, customer experience/engagement
     Epsilon
By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
Tags : oracle, social media, facebook, emerging marketing, social commerce, digital media, interactive marketing, market research
     Oracle
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