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By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : conversica, leads, lead generation, lead data, customer satisfaction, customer experience/engagement, market research, list management
     Conversica
By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
     TheMarketingScope
By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, social media
     Sponsored by Brandify and YP and SIM Partners
By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
Tags : sales, marketing, revenue, alignment, customer experience/engagement, business intelligence, market research
     Act-On
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
     TheMarketingScope
By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
Tags : modern marketing, forrester report, becoming a modern marketer, email marketing, emerging marketing, social media, content management systems, interactive marketing
     Oracle
By: Sitecore     Published Date: Sep 11, 2015
Download now to learn how Uponor tackled these challenges by leveraging The Sitecore® Experience Platform™ and using the Sitecore’s Customer Experience Maturity Model to create a custom marketing roadmap plan that creates extraordinary customer experiences.
Tags : marketing maturity, uponor, sitecore, crm, customer experience, digital presence, sitecore, search marketing
     Sitecore
By: Yotpo     Published Date: Aug 12, 2015
Choosing the right reviews solution is one of the most important decisions you’ll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
Tags : marketing solutions, yotpo, best practices, customer experience, response rates, social integration, emerging marketing, customer experience/engagement
     Yotpo
By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
Tags : yotpo, ecommerce, ugc, high quality traffic, marketing solutions, ecommerce solutions, emerging marketing, business intelligence
     Yotpo
By: Yotpo     Published Date: Aug 12, 2015
Read this case study today to discover how Pura Vida used Yotpo to boost not only their sales but social traffic as well!
Tags : yotpo, pura vida, social traffic, sales solutions, sales enablement, business intelligence, market research, usability
     Yotpo
By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking, content management systems, interactive marketing, web analytics
     Marketo
By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping, emerging marketing
     Marketo
By: Act-On     Published Date: Jul 08, 2015
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : marketing, technology, automation, roi, guide, business intelligence, market research, e-commerce solutions
     Act-On
By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : cms, content, strategy, best practices, content management systems, business intelligence, reputation monitoring, market research
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : marketing, strategy, guide, roi, crm solutions/software, business intelligence, market research, data management/analytics
     Act-On
By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
Tags : b2b, metrics, marketing strategy, crm solutions/software, market research
     Act-On
By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Tags : offerpop, scout, commerce functionality, brand awareness, ecommerce site performance, emerging marketing, business intelligence, market research
     Wyng
By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
Tags : offerpop, digital marketing, social marketing, brand awareness, marketing campaigns, emerging marketing, business intelligence, market research
     Wyng
By: Quantcast     Published Date: Jun 26, 2015
Learn how marketers are improving their digital campaigns to reach the right audiences.
Tags : quantcast, digital campaigns, measurability, audience targeting, brand marketers, customer experience/engagement, business intelligence, market research
     Quantcast
By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
Tags : followanalytics, push marketing, push messaging, messaging, mobile marketing, marketing strategy, social media marketing, social media
     FollowAnalytics
By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
Tags : conceptshare, market intelligence, business intelligence, strategy, big data, web analytics, market research
     ConceptShare
By: Citrix     Published Date: Jun 03, 2015
This paper reveals 10 questions that will dramatically boost your focus and provide the clarity you need to jump start the process.
Tags : transform and idea into a business, start a business, new business, set up new business, steps to start a new business, tips to start a new business, questions to start a new business, market research
     Citrix
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, marketing software
     Adobe
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