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By: Solvate     Published Date: Oct 21, 2011
Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
Tags : freelancers, hiring online, crowdsourcing, outsourcing, odesk, elance, solvate, creative work
     Solvate
By: Solvate     Published Date: Oct 19, 2011
Solvate provides a best-in-class online platform that enables marketing and creative teams to connect directly with highly vetted, 100% US-based freelance professionals, like web designers, copywriters, and social media strategists. By eliminating any middle-men or unnecessary mark-ups, you can achieve great work and significant time and cost savings.
Tags : solvate, marketing, free trial, talent recommendation, talent guide, free offer, marketing software, web analytics
     Solvate
By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
Tags : seo, tlds, brand, community, gtlds, roi, icann, internet regulation
     Neustar Registry
By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : mobile strategy, mobile site, mobile website, mobile marketing, mobile web, interactive/pr agencies, search marketing agencies, interactive marketing
     Limelight Networks
By: GoToMeeting     Published Date: Oct 06, 2011
What can virtual collaboration do for you? Improve your team's sales performance. Enable you to give ad hoc demos and instantly conduct team meetings. Establish and grow relationships. And that's just for starters. This SellingPower white paper explores four strategic ways sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more.
Tags : citrix, marketing, sales, sales manager, customer relations, virtual tools, business intelligence, market research
     GoToMeeting
By: GoToMeeting     Published Date: Oct 06, 2011
Whether you are speaking to an audience of 1 or 1,000, it's critical that you engage your listeners. Join this live webinar to hear presentation coach Tim Wackel share the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so that you can become a more professional and inspiring presenter.
Tags : citrix, marketing, prospect, webinar, engagement, tim wackel, customer experience/engagement, business intelligence
     GoToMeeting
By: GoToMeeting     Published Date: Oct 06, 2011
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right. Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Tags : citrix, marketing, prospects, email, email marketing, webinar, web analytics, customer experience/engagement
     GoToMeeting
By: GoToMeeting     Published Date: Oct 06, 2011
You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words? This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Tags : marketing, citrix, prospect, email marketing, customer experience/engagement, business intelligence, market research, direct mail/marketing
     GoToMeeting
By: GoToWebinar     Published Date: Oct 05, 2011
"When everyone's on the same page, amazing things happen. People get along. Work gets done. This eBook explores how the human resources department (HR) can strategically use webinars to keep everyone on the same page, aligning employees with the company's vision, nurturing greater employee engagement and driving productivity. "
Tags : citrix, employee, productivity, engagement, company vision, human resources, content management systems, marketing software
     GoToWebinar
By: GoToWebinar     Published Date: Oct 05, 2011
"So you drank the Kool-Aid and subscribed to the idea that your presentations need to ""tell a story"" and ""be more visual."" But how do you translate dry information into something that's compelling to your audience? When you get back to the basics and focus on the structure of the information you present, you'll find a new way to lay the groundwork for a clean and clear storyboard that will deliver the story and visuals you want. Watch this on-demand webinar to hear Cliff Atkinson, author of Beyond Bullet Points, talk about how you can turn dry content into a compelling presentation. "
Tags : citrix, webinar, presentations, visuals, technology, marketing, structure, on-demand
     GoToWebinar
By: GoToWebinar     Published Date: Oct 05, 2011
In this age of technological distractions, catching and keeping someone's attention during presentations is more important than ever before, and it's especially so for webinars. Fortunately, presenting online isn't hard - but it is different. Watch this on-demand webinar with Roger Courville, author of The Virtual Presenter's Handbook, for a practical session on how to take your online presentations from good to great.
Tags : citrix, webinar, on-demand, video marketing, technology, marketing, web, interactive marketing
     GoToWebinar
By: Neustar Registry     Published Date: Oct 03, 2011
A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.
Tags : domain, domains, domain names, new tlds, ntlds, brand marketing, campaign management, cmo
     Neustar Registry
By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
Tags : marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Tags : marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform, customer experience/engagement
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
Tags : whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in
     Bronto
By: Bronto     Published Date: Sep 26, 2011
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : whitepaper, seven, white paper, email marketing, list growth, basics, opt-in, social
     Bronto
By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
Tags : cfo.com, technology, financial services, company purchases, vendor selection, media, business intelligence, market research
     CFO.com
By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : silverpop, social media, smart phones, marketing, customer engagement, market research, email marketing services/software, mobile marketing
     Silverpop
By: Silverpop     Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
Tags : silverpop, marketing, customer communication, social media, customer experience/engagement, market research, email marketing services/software, social media marketing
     Silverpop
By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
Tags : silverpop, marketing, behavioral targeting, segmentation, social media, interactive marketing, web analytics, market research
     Silverpop
By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
Tags : ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.
Tags : ibm, unica, gartner, magic quadrant, crm multichannel, campaign management, mccm, marketing
     IBM Unica
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