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By: Quantcast     Published Date: Feb 18, 2015
Comment l’évolution du marketing digital et le développement du programmatique ont impacté l’ensemble de l’écosystème digital? Cette présentation revient sur les différentes évolutions de ces 20 dernières années, depuis les premières bannières statiques jusqu’aux formats dynamiques optimisés par des algorithmes d’enchères en temps réel. Franck Lewkowicz, directeur général de Quantcast France, expose les opportunités qu’offre désormais le programmatique aux annonceurs et aux agences qui cherchent à optimiser leurs investissements Display.
Tags : marketing digital, quantcast, display progammatique, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Jeder Kontaktpunkt auf dem Weg eines Kunden ist messbar, sodass Werbetreibende die wirkungsvollsten Strategien identifizieren und ihre erfolgreichsten Kampagnen skalieren können. Doch nicht alle Attributionsmodelle liefern die richtigen Impulse oder messen die wirklich relevanten Werte.
Tags : emerging marketing, business intelligence, market research, traditional marketing
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper informiert Durch mobile Endgeräte haben sich unser Verhalten und unsere Kultur in den vergangenen zehn Jahren stark verändert: Wir haben Informationen und Kommunikationsmöglichkeiten permanent griffbereit. Mobile wird zunehmend zum zentralen Screen, auf den wir im Tagesverlauf immer wieder zugreifen. Gleichzeitig entwickelt sich Mobile Marketing zu einem ausgereiften, personalisierten Kommunikationskanal. In diesem Whitepaper wollen wir die Mobile-Landschaft genauer erkunden sowie Chancen und Lösungen für Werbungtreibende aufzeigen.
Tags : mobile kampagnen, mobile advertising, mobile trends, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper „Die echte Welt der Echtzeit-Werbung“ soll Hilfestellung bieten, wie das Ökosystem der Onlinewerbung aufgebaut und wie es entstanden ist. Ebenso werden die Wissenschaft und Technologie hinter Programmatic Advertising kurz erklärt.
Tags : rta, rtb, quantcast, programmatic advertising, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Analysieren Sie die Performance Ihrer Full Funnel Kampagne Mit einer Vielzahl an verfügbaren Daten aus dem Verlauf der Customer Journey, ist es wichtig für Werbungtreibende zu wissen, welche Kennzahlen ihnen helfen, die Effektivität ihrer Online Werbung zu bestimmen. Evaluieren Sie Ihre eigene Performance mit diesen einfachen Fragen, die sich jeder Werbetreibende stellen sollte.
Tags : analysieren sie die performance, quantcast, roi, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Display Advertising Playbook ist so konzipiert, dass Sie die Schritte umgehend anwenden und somit die Leistung IhrerDisplay-Werbung noch heute verbessern können.
Tags : display advertising playbook, emerging marketing, advertising agencies, business intelligence, market research, branding
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phänomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstäblich verändert hat. Erst kürzlich hat Twitter eine Werbemöglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts über Zielgruppen-Targeting an die richtigen Nutzer ausliefern können. Diese neue Werbeform – bekannt als „tailored audiences” oder „maßgeschneiderte Zielgruppen” – ermöglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, maßgeschneiderte Werbung über Twitter auszuliefern.
Tags : tailored audiences, quantcast, real time-marketer, twitter, emerging marketing, social media, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, display advertising, digital advertising, marketing models, emerging marketing, business intelligence, market research, branding
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing, business intelligence, market research, usability
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising. This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.
Tags : real-time advertising, advertising solutions, display advertising, rtb, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.
Tags : ad performance, advertising solutions, best practices, quantcast, ad terminology, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Tags : display advertising, quantcast, rtb, advertiser solutions, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
Tags : display advertising, display viewability, advertising ecosystem, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : twitter, real-time advertiser, custom audience, quantcast, ad targeting, emerging marketing, social media, business intelligence
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Chaque point de contact du parcours d'un consommateur est mesurable, ce qui permet aux annonceurs d'identifier les tactiques qui génèrent de bons résultats et de développer les campagnes les plus performantes. Toutefois, certains modèles d'attribution n'incitent pas les prestataires à obtenir des clics de valeur ou ne mesurent pas les critères pertinents.
Tags : modèles d'attribution, l’attribution marketing, quantcast, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Programmatique, RTA, RTB – Qu’est ce que cela signifie? À l’heure actuelle, l’arrivée au quotidien de nouveaux acronymes et de nouvelles technologies peut rendre l’écosystème technologique vraiment compliqué. Ce guide est conçu pour vous aider à mieux saisir l’état actuel de l’écosystème technologique de la publicité digitale. Il présente également les étapes qui ont conduit le secteur à son avancement actuel et explique en termes simples les aspects technologiques et techniques de notre activité.
Tags : l’écosystème technologique, programmatique, rta, rtb, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Avec les tonnes de données disponibles sur le parcours d’un client en amont de son achat, il est important pour les annonceurs de savoir quels indicateurs sauront les aider à déterminer l’efficacité d’une campagne en ligne. Évaluer votre propre performance avec ces simples questions que chaque annonceur doit se poser.
Tags : performance de ses campagnes, quantcast, roi, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
Tags : quantcast, display, emerging marketing, business intelligence, market research
     Quantcast
By: SocialChorus     Published Date: Feb 10, 2015
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
Tags : social selling, social media, best practices, social selling platform, modern buyer, emerging marketing, business intelligence, market research
     SocialChorus
By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
Tags : esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, interactive marketing
     ESV Digital
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
Tags : digital marketing, marketing personalization, persona-based marketing, target persona, email marketing, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
Tags : content marketing, content plan, content share, sales conversion, customer targeting, emerging marketing, business intelligence, market research
     Digital Bungalow
By: IBM     Published Date: Feb 05, 2015
The Hurwitz Victory Index scores vendor performance across four dimensions -- Vision, Viability, Validity, and Value. IBM excelled in all four categories.
Tags : advanced analytics, vendor performance, market trends, analytics platforms, customer experience/engagement, business intelligence, market research, data management/analytics
     IBM
By: IBM     Published Date: Feb 05, 2015
Discovery Health ... Predictive analytics used to craft preventive programs that keep members healthier and costs lower.
Tags : predictive analytics, preventive programs, predictive risk management, clinical risk models, web analytics, business intelligence, market research, usability
     IBM
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