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Usability

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By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
Tags : website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results, market research, usability
     ForeSee Results
By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
Tags : e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results, market research
     ForeSee Results
By: ForeSee Results     Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
Tags : website development, persuasive architecture, e-commerce software, foresee, foresee results, market research, usability
     ForeSee Results
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