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By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasnít it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: Marketo     Published Date: Oct 08, 2014
In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.
Tags : engagement marketing, best practices, marketing strategies, marketing ebook, emerging marketing, customer experience/engagement, business intelligence, market research
     Marketo
By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketoís customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : marketo, enterprise marketing, lead conversion, marketing roi, emerging marketing, content management systems, marketing software, usability
     Marketo
By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
Tags : omni-channel strategy, contact center integration, customer experience, emerging marketing, customer experience/engagement, business intelligence, market research, usability
     IBM
By: Monetate     Published Date: Sep 30, 2014
Personalization. Itís about the hottest topic out there for digital marketers. If youíre going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuableónot always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : personalization, customer retention, customer loyalty, digital marketers, email marketing, interactive marketing, business intelligence, market research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Interested in starting a testing program, but struggling to get internal support? We know, itís crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you. And thatís why we created this white paper. Inside, youíll find a specific plan on how to convince your companyís leaders that website testing is essential to the overall business.
Tags : website testing, internal support, buy-in, emerging marketing, business intelligence, market research, usability
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, youíll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Tags : real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics, business intelligence, market research, usability
     Monetate
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgetsóAmazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesnít use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
Tags : online retail, amazon, customer experience, sales tactics, emerging marketing, internet marketing, business intelligence, market research
     Monetate
By: Brightcove     Published Date: Sep 17, 2014
Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
Tags : digital video, video content, digital video trends, internet marketing, business intelligence, market research, usability
     Brightcove
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : email, e-commerce, email management, email marketing, emerging marketing, business intelligence, market research, usability
     IBM
By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
Tags : mobile apps, madp, platform development, business intelligence, usability, mobile marketing
     Adobe
By: Adobe     Published Date: Sep 04, 2014
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts pressure on marketers to create effective mobile moments. In Re-Engineer Your Business For Mobile Moments, Forrester takes you through the mobile mind shift and gives you four effective steps to rise up to the challenge of these critical mobile moments.
Tags : mobile marketing, mobile enterprise, mobile trends, emerging marketing, business intelligence, market research, usability
     Adobe
By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
Tags : mobile impacts, mobile insight, mobile trends, mobile activities, emerging marketing, business intelligence, market research, usability
     Adobe
By: Neustar     Published Date: Feb 27, 2013
Neustarģ Information Services introduces you to the buying behaviors and patterns of todayís insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
     Neustar
By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization
     Neustar
By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
Tags : digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience
     Limelight
By: Bazaarvoice     Published Date: Jan 24, 2013
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
Tags : retail, ecommerce, data, analytics, marketing, mobile, social, marketing
     Bazaarvoice
By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : adobe, marketing, emarketer, digital trends, digital marketing, advertising, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
Tags : adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
     Adobe
By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
Tags : marketing, social content, online marketing, seo, search engine optimization, web analytics, online business, customer experience/engagement
     Reevoo
By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
Tags : marketing, bronto, cross marketing, marketing channels, marketing research, interactive marketing, business intelligence, market research
     Bronto
By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
Tags : survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer
     Qualtrics
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