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By: Net Atlantic     Published Date: Nov 09, 2011
As you plan for 2012, use the seven email marketing trends to guide your marketing initiatives. Download Net Atlantic's white paper to learn more about how to optimize your email marketing for the modern marketing era.
Tags : net atlantic, marketing trends, email marketing, marketing, whitepaper, emerging marketing, crm solutions/software, business intelligence
     Net Atlantic
By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
Tags : marketing, unica, technology, adoption, customer intelligence, forrester, programs, challenges
     IBM
By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
Tags : crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
     iKnowtion
By: iKnowtion     Published Date: Nov 09, 2011
This consumer goods company needed a data-driven approach to determine motivating customer offers that meet both sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer to maximize results.
Tags : offer optimization, consumer goods, incentives, forecasting, marketing analytics, iknowtion, automotive, crm solutions/software
     iKnowtion
By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Tags : crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics
     iKnowtion
By: iKnowtion     Published Date: Nov 09, 2011
iKnowtion helped this data-rich, US automotive manufacturer by developing a test and learn strategy that identified new areas for sales volume growth, while learning how to market more strategically to its customer base.
Tags : crm strategies, test and learn, marketing strategies, customer base, analytics, iknowtion, automotive, crm solutions/software
     iKnowtion
By: Bronto     Published Date: Nov 07, 2011
To help you navigate the waters, here are eight signs that you may have outgrown your current Email Service Provider (ESP) and are ready to step up to a richer, more advanced email marketing platform.
Tags : bronto, marketing, email marketing, email service provider, esp, whitepaper, managed hosting services, customer experience/engagement
     Bronto
By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Tags : bronto, marketing, email marketing, customer engagement, strategies, customer experience/engagement, business intelligence, market research
     Bronto
By: SeeWhy     Published Date: Nov 04, 2011
Although satisfied with the results of their batch-based remarketing service, denim retailer Lucky Brand tested the real time capabilities of SeeWhy's Conversion Manager solution and tripled their online revenue.
Tags : seewhy, marketing, conversion, revenue, marketing, remarketing strategy, lucky brand, business intelligence
     SeeWhy
By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
Tags : dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
     PR Newswire
By: Solvate     Published Date: Oct 21, 2011
Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
Tags : freelancers, hiring online, crowdsourcing, outsourcing, odesk, elance, solvate, creative work
     Solvate
By: GoToMeeting     Published Date: Oct 06, 2011
Whether you are speaking to an audience of 1 or 1,000, it's critical that you engage your listeners. Join this live webinar to hear presentation coach Tim Wackel share the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so that you can become a more professional and inspiring presenter.
Tags : citrix, marketing, prospect, webinar, engagement, tim wackel, customer experience/engagement, business intelligence
     GoToMeeting
By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
Tags : marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Tags : marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform, customer experience/engagement
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Bronto     Published Date: Sep 26, 2011
With the Bronto Marketing Platform, the welcome series are easy to set up and they run automatically. Gander Mountain uses Bronto's automation functionality to easily test different options - on pricing or special offers - and employs Bronto's analytics to see what is providing the best results. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
Tags : best practices, email marketing, automation, e-commerce, welcome emails, shopping cart, transactional messages, case study
     Bronto
By: IFS     Published Date: Aug 11, 2011
ERP software is often criticized for being complex and difficult to use. Learn how to evaluate ERP software for usability.
Tags : ifs, usability, erp selection criteria, enterprise resource planning, enterprise application selection, modern soa-based architecture, enterprise application search, web-type navigation
     IFS
By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
Tags : kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing
     Kaon
By: Kaon     Published Date: Jul 07, 2011
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
Tags : kaon, product marketing department, engaging tools, unified messaging, interactive technology, chiefmarketer penton, marketing challenges, interactive marketing
     Kaon
By: G+     Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
Tags : gerson lehrman group, online focus group, oncologist, e-detailing, online network, interactive/pr agencies, interactive marketing, customer experience/engagement
     G+
By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow
     Limelight Networks
By: ESET, LLC.     Published Date: May 16, 2011
Trends such as mobility, Web 2.0, and consumerization are shattering traditional notions of IT control. As a result, IT security organizations are struggling to defend against a more formidable hacker adversary at a time when they have less visibility and control over their IT environment. As part of our Cybersecurity Masters webinar series, ESET would like to invite you to attend these expert presentations by Forrester and ESET.
Tags : eset, cybersecurity webinar, security manager, it security, crm solutions/software, customer experience/engagement, reputation monitoring, usability
     ESET, LLC.
By: ESET, LLC.     Published Date: Apr 19, 2011
ESET NOD32 Antivirus 4 protects your business without creating system slowdowns that negatively impact productivity. It is effective against emerging malware and Internet threats as they are released, not hours or days later. Request your free trial today.
Tags : eset, nod32 antivirus 4, free trial, malware, productivity, content management systems, crm solutions/software, customer experience/engagement
     ESET, LLC.
By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
Tags : aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing
     Aprimo
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