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By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
Tags : customer interaction, channel attribution, email effectiveness, marketing, email marketing, emerging marketing, social media, advertising agencies
     QuickPivot
By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
Tags : engagement metrics, engagement optimization, website optimization, web analytics, website analytics, website engagement, user experience, user interface
     Clicktale
By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : marketing, content marketing, creating content, content marketing strategy, reachmail, best practices, search marketing, email marketing
     Act-On
By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments, search marketing, email marketing
     Act-On
By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social
     Adobe
By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : adobe, digital advertising, social, brand, dmp, digital media platform, emerging marketing, social media
     Adobe
By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : offerpop, marketing, awareness, digital, conversion, ecommerce, consumer, search marketing
     Wyng
By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Tags : marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty
     Marketo
By: Affirm     Published Date: Sep 15, 2015
This article discusses ways that merchants can differentiate their messaging and sales for Black Friday and Cyber Monday in order to stand out from the pack and win over new and existing customers.
Tags : sales, ecommerce, cyber monday, new and existing customers, merchants, e-commerce, traditional marketing
     Affirm
By: gyro     Published Date: Sep 10, 2015
In this e-Book, learn what engineers value, how they view themselves and what they expect from the companies with which they work.
Tags : engineers, gender stereotypes, hobbies, interests, emerging marketing, social media, crm & customer care, e-commerce
     gyro
By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Sitecore     Published Date: Sep 10, 2015
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.
Tags : crm, cms, targeting, social, webpages, sitecore, search marketing, crm & customer care
     Sitecore
By: Sitecore     Published Date: Sep 10, 2015
The Five Crucial Lessons Learned In Content Management System Selections analyst report from Digital Clarity Group will help you discover key research findings from stakeholders who have recently been through a CMS selection process and survived, meeting their organizations' needs.
Tags : cms, sitecore, vendor selection, cms selection process, search marketing, email marketing, social media, crm & customer care
     Sitecore
By: Sitecore     Published Date: Sep 10, 2015
Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line.
Tags : crm, customer experience, acquisition, personalized marketing, forbes, social media, crm & customer care, marketing research
     Sitecore
By: Sitecore     Published Date: Sep 10, 2015
More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
Tags : wpm, sitecore, content profiling, segmentation targeting, online business, search marketing, email marketing, emerging marketing
     Sitecore
By: Silanis Technology     Published Date: Sep 08, 2015
In this white paper, we share the top benefits of e-contracting with e-signatures, as articulated by customers in real estate, healthcare, retail sales, consulting and government.
Tags : silanis, silanis technology, esignature, signature, digital signature, crm, electronic documents, contracts
     Silanis Technology
By: SmartFocus     Published Date: Sep 04, 2015
Existen 1,75 millones de usuarios de smartphone constantemente conectados y tu cliente podría ser uno de ellos. Por ello, para que tus campañas de marketing sean un éxito, es vital comprender la experiencia del usuario de móviles y garantizar que cada detalle de tu campaña está perfectamente optimizado para dispositivos móviles. Si no lo haces, podrías perder la oportunidad de generar engagement y, lo que es peor, que tus mejores clientes se vayan a la competencia. Nuestros sencillos consejos de marketing móvil son muy fáciles de implementar y añadirán valor y relevancia a tus campañas.
Tags : marketing móvil, personalización, contextualización, itinerario del cliente, comportamiento del cliente, experiencia del cliente, engagement, relaciones con clientes
     SmartFocus
By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
Tags : inreality, digital, strategy, content, commerce, emerging marketing, internet marketing, crm & customer care
     InReality
By: SAP     Published Date: Aug 31, 2015
Com o surgimento de vários canais e maiores oportunidades de interação digital, otimizou plenamente a experiência do cliente. Veja como os consumidores estão criando relações com as marcas.
Tags : experiência do cliente, comercio perfeito, b2c commerce, hybris commerce, sap comércio, crm & customer care, e-commerce
     SAP
By: SAP     Published Date: Aug 31, 2015
Um guia de instruções para fabricantes, distribuidores e outras organizações B2B de como criar um modelo financeiro para avaliar o valor do comercio eletrônico
Tags : modelo de roi, roi, sap commerce, modelo de comercio perfeito, hybris commerce, sap solucoes, crm & customer care, e-commerce
     SAP
By: IBM     Published Date: Aug 18, 2015
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries. Our findings focus on the 3 essentials of retaining customers: customer knowledge, customer value and customer engagement. In this one hour webinar, you will hear how one of the nation's leading insurers implements these findings.
Tags : ibm, engagement, crm, customer, value, insurance, crm & customer care, e-commerce
     IBM
By: IBM     Published Date: Aug 18, 2015
As a general rule of thumb, the cost of acquiring new customers is four times that of retaining existing ones. To grow market share, insurers need new customers. But for the balance sheet, retention has a much larger impact.
Tags : ibm, engagement, crm, customer, value, insurance, market share, renewal
     IBM
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