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Email Marketing Services/Software

Results 51 - 75 of 211Sort Results By: Published Date | Title | Company Name
By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Welcome to Part 2 of our series where we explore the many opportunities yielded by integrating Recency, Frequency, Monetary(RFM) analysis into your email marketing program in order to lift your pivotal Key Performance Indicators (KPIs). Download Part 2 to learn more.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, email marketing services/software
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, email marketing services/software
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time. Download this whitepaper to learn more.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, list management, customer, customer experience/engagement
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, like email.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, interactive marketing, web analytics
     Bronto
By: Benchmark Email     Published Date: Jul 12, 2012
How do you find your audience? How do you reach them? Who's after your business and what is your ultimate goal? When you've decided to commit to email marketing, Benchmark is ready with a step by step strategy guide.
Tags : benchmark, marketing, email, email marketing, bloggers, business, marketing strategy, web analytics
     Benchmark Email
By: Epsilon     Published Date: Jun 22, 2012
Epsilon and the Direct Marketing Association's Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks which show a steady increase in open rates over both Q4 2011 and Q1 2011.
Tags : epsilon, marketing, email marketing, marketing trends, email trends, customer experience/engagement, market research, email marketing services/software
     Epsilon
By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms, interactive marketing
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.
Tags : silverpop, marketing, forrester, marketing automation, marketing campaigns, customer experience/engagement, business intelligence, market research
     Silverpop
By: Epsilon     Published Date: May 30, 2012
For the sixth iteration, Email Institute has jazzed up our well-loved Look Book. This year, we've included a People's Choice email that you - our loyal readers - selected as your favorite email. After receiving hundreds of votes, we're unveiling our voter's pick and 26 other innovative emails.
Tags : marketing, epsilon, email, email marketing, digital marketing, online, web analytics, customer experience/engagement
     Epsilon
By: IBM     Published Date: May 14, 2012
View this webinar to hear how companies are viewing email in the context of collaboration and social business and how they see the future of email evolving into a social business tool. People don't do business with companies. They do business with people.
Tags : customer experience/engagement, email marketing services/software, social media marketing
     IBM
By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
     Forrester
By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
Tags : campaigner, marketing, email, internet, email marketing, campaign tracker, internet marketing, business intelligence
     CampaignerCRM
By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
Tags : marketing, marketing message, markeing tools, engagement, customer engagement, customer experience/engagement, business intelligence, market research
     Bronto
By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
Tags : marketing, email marketing, web analytics, marketing strategy, marketing, interactive marketing, market research, email marketing services/software
     Bronto
By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
Tags : seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation
     HubSpot, Inc.
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Mobile marketing is not about a platform or list of devices; it's the way people are consuming your messages. Mobile does everything your laptop and desktop can do - and much more. Are you keeping up?
Tags : business mobile, mobile marketing, advertising on mobile, advertising sms, mobile marketing help, advantages of mobile marketing, b2b mobile marketing, benefits of mobile marketing
     Hacker Group, Inc.
By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
Tags : act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
     Act-On
By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
Tags : act-on, marketing, marketing automation, market planning, effective marketing, market research, email marketing services/software, data management/analytics
     Act-On
By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
Tags : email marketing, marketing automation, marketing solutions, automation solutions, managed hosting services, website/graphic design, market research, email marketing services/software
     Act-On
By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
Tags : email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
     Eloqua
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