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Results 101 - 125 of 986Sort Results By: Published Date | Title | Company Name
By: Salesforce Commerce Cloud     Published Date: Sep 13, 2016
What makes millennial customers loyal? Reaching millennials isn’t your biggest retail challenge, it’s retaining them. 38% of businesses say they’re agile enough for millennials. How do you compare? Find out by downloading our latest research paper.
Tags : demandware, social, millennials, impressions, social media, social influence, traditional marketing
     Salesforce Commerce Cloud
By: IBM     Published Date: Sep 08, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
Tags : ibm, commerce, b2c, b2c ecommerce, ecommerce, omnichannel, retail success, e-commerce
     IBM
By: IBM     Published Date: Sep 08, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
Tags : ibm, commerce, b2c, b2c ecommerce, ecommerce, cloud, customer engagement, e-commerce
     IBM
By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
Tags : live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing, experiential marketing software, experiential marketing, promotional events
     Limelight Platform
By: Marketo     Published Date: Aug 29, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
Tags : marketo, abm, account based marketing, analytics, abm campaigns, marketing, emerging marketing, marketing research
     Marketo
By: Marketo     Published Date: Aug 29, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. The full report includes: - Market evaluation and analysis of 22 vendors - Insights for selecting a vendor based on your organization's requirements - Opportunities and challenges faced when deploying digital marketing hubs
Tags : marketo, gartner, magic quadrant, marketing, marketing hubs, digital marketing, emerging marketing, marketing research
     Marketo
By: Marketo     Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn: - What makes up digital advertising - How to create your digital ad strategy - The different types of ads you have at your disposal - The pricing structures you can expect - How to target your digital ads - How to design your digital ads - The types of ad technology that are available - How to test and measure your ads - Insights from industry experts
Tags : marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Aug 29, 2016
Download this guide to discover what end-users say about Marketo, including: - Why Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies,and enterprises - Strengths and areas for improvement with Marketo’s products - Marketo’s overall user ratings
Tags : marketo, marketing automation software, marketing, emerging marketing, traditional marketing
     Marketo
By: Marketo     Published Date: Aug 29, 2016
Download this whitepaper to learn how technology can help you to better engage patients, ultimately driving stronger outcomes for your healthcare organization
Tags : marketo, marketing, marketing automation, healthcare, patient engagement, marketing strategies, healthcare marketers, crm & customer care
     Marketo
By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
Tags : social engagement, social media analytics, social media integration, social media listening, emerging marketing, social media, advertising agencies, internet marketing
     Cision
By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
Tags : social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence
     Brandwatch
By: Brandwatch     Published Date: Aug 23, 2016
In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.
Tags : social media, social listening, social data, social insights, retail, retail industry, social index, social intelligence
     Brandwatch
By: Marketo     Published Date: Aug 04, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : marketo, gartner, magic quadrant, crm, lead management, b2b, emerging marketing, crm & customer care
     Marketo
By: Marketo     Published Date: Aug 04, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Aug 04, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : marketo, gartner, magic quadrant, marketing, marketing hubs, digital marketing, emerging marketing, marketing research
     Marketo
By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
Tags : quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
     QuickPivot
By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
Tags : marketo, sales, marketing, revenue growth, sales and marketing alignment, internet marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
Tags : marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy, email marketing, emerging marketing
     Marketo
By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
Tags : marketo, marketing, customer marketing, customer experience, marketing strategy, custom content, email marketing, emerging marketing
     Marketo
By: Marketo     Published Date: Aug 02, 2016
Download this report to learn about the critical issues the Financial Services Sector currently faces and how customer engagement offers a solution.
Tags : marketo, marketing, customer engagement, financial services sector, emerging marketing, crm & customer care, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
Tags : marketo, marketing, digital marketing, financial services, marketing automation, social media marketing, content marketing, marketing analytics
     Marketo
By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
Tags : ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, marketing research
     IBM
By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
Tags : offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
     Wyng
By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
     Wyng
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