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By: Adobe     Published Date: Apr 25, 2016
This report helps you evaluate where your organisation is today and how it’s proceeding into our data-driven future.
Tags : data, customer experience, customer relationship, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Half a century later in the real corporate world, the revolution heralded in that scene is finally hitting the pivot point. Technology and creativity are fusing to make marketing campaigns exponentially more effective than they were just a decade ago.
Tags : marketing, data, customer relationship, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
Tags : customer experience, marketing, data management, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
In this paper we look at the old model of managing apps and then see if there’s a better way.
Tags : mobile apps, mobile lifecycle, data management, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
Tags : customer experience, marketing, data management, crm solutions/software, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Cinquante ans plus tard, dans le monde réel de l’entreprise, la révolution annoncée dans cette scène atteint enfin un nouveau tournant. Technologie et créativité fusionnent pour créer des campagnes marketing d’une efficacité sans commune mesure avec celles d’il y a à peine dix ans.
Tags : marketing, data, customer relationship, crm solutions/software, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
In this paper we look at the old model of managing apps and then see if there’s a better way.
Tags : mobile apps, mobile lifecycle, data management, crm solutions/software, customer experience/engagement, data management/analytics
     Adobe
By: GrowthIntel     Published Date: Apr 22, 2016
No matter what your company does or which area of the economy it operates in, there is nothing more important than generating new business. It’s not just a matter of success, but of survival.
Tags : sales, outbound marketing, lead generation, demand, internet marketing, crm & customer care, traditional marketing
     GrowthIntel
By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
Tags : marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience, interactive marketing
     Adobe
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing, customer experience/engagement, business intelligence
     Adobe
By: Meltwater     Published Date: Apr 13, 2016
This eBook outlines what it takes to turn your social media program into a full fledged social business.
Tags : best practices, social media, communications, brand awareness, business optimization, public relations, communications, emerging marketing
     Meltwater
By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
Tags : marketing, content marketing, best practices, business optimization, public relations, communications, emerging marketing, social media
     Meltwater
By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
Tags : marketing, data, best practices, business optimization, public relations, communications, emerging marketing, social media
     Meltwater
By: Meltwater     Published Date: Apr 13, 2016
Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.
Tags : data management, business practices, internet, marketing, best practices, public relations, communications, emerging marketing
     Meltwater
By: nFusion     Published Date: Apr 12, 2016
Organizations always want to aggressively grow and expand
Tags : nfusion, customer experience, website design, internet marketing, crm solutions/software, customer experience/engagement, traditional marketing
     nFusion
By: Cherwell Software     Published Date: Apr 07, 2016
B/E Aerospace is the worldwide leading manufacturer of aircraft passenger cabin interior products and the leading global distributor of aerospace fasteners for commercial, business jet, and military markets. The company has leading worldwide market shares in all major product lines and serves virtually all of the world’s airlines, aircraft manufacturers, and leasing companies through its direct global sales and customer support organizations. Headquartered in Wellington, Florida, B/E Aerospace has grown to nearly 12,000 employees and 220 sites around the world and a true follow-the-sun model for global customer support.
Tags : best practices, customer support, business intelligence, business optimization, branding
     Cherwell Software
By: SAS     Published Date: Mar 31, 2016
Digitization creates major opportunities for financial services – automating operations, expanding channels, delivering engaging customer experiences.
Tags : analytics, financial services, operations, digital management, data, best practices, data management/analytics
     SAS
By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, media analytics, content analytics, content personalization
     Boomtrain
By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization
     Boomtrain
By: CMO.com     Published Date: Mar 24, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
     CMO.com
By: Adobe     Published Date: Mar 17, 2016
In this webinar you'll gain strategies, tips and best practices for giving your sales teams the tools and processes that will help them close deals faster, eliminate paper from the sales process and spend more time selling.
Tags : adobe, sales, sales efficiency, other
     Adobe
By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
Tags : emerging marketing, social media, advertising agencies, crm & customer care, traditional marketing
     Adobe
By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence – personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
Tags : manufacturing, marketing, best practices, digital media, communications, traditional marketing
     Demand Frontier
By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence – personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
Tags : manufacturing, marketing, best practices, digital media, communications, traditional marketing
     Demand Frontier
By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
Tags : customer experience, brand, magneto, email, marketing, search marketing, email marketing, website development
     Dotmailer
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