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By: Clicktale     Published Date: Sep 26, 2016
In this second paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can put inherent differences between the cognitive styles of men versus women to work for online businesses like yours.
Tags : clicktale, psychology, customer experience, cognitive styles, gender differences, online business, website development, internet marketing
     Clicktale
By: Clicktale     Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
Tags : clicktale, psychology, customer experience, shopper behavior, conversions, purchase paths, website development, internet marketing
     Clicktale
By: Clicktale     Published Date: Sep 26, 2016
In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.
Tags : clicktale, psychology, customer experience, emotion-based learning, shopper intent, business results, website development, emerging marketing
     Clicktale
By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
Tags : crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management
     Crownpeak
By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
Tags : crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
     Crownpeak
By: Adobe     Published Date: Sep 20, 2016
In this webinar, we discuss the strategies and tactics that will help you get the most from your mobile investment.
Tags : adobe, mobile, strategy, experience, loyalty, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: - The experience design optimization process - How top brands are using data to design experiences that drive conversion - The four steps toward differentiating your brand with personalized experiences
Tags : adobe, customer experience, deisgn, experience deign optimization, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
Tags : adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
Tags : adobe, digital, strategy, maturity, mobile, website development, emerging marketing, social media
     Adobe
By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love.
Tags : adobe, data driven marketing, marketing, marketer, marketing guide, customer experience, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
Tags : adobe, marketing, data driven marketing, marketrs, predictive marketing, emerging marketing, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Tags : adobe, data driven marketing, marketing, emerging marketing, internet marketing, crm & customer care, e-commerce, traditional marketing
     Adobe
By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
Tags : adroll, marketing, account based marketing, abm, target accounts, onboarding, leads, emerging marketing
     AdRoll
By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, crm & customer care, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, crm & customer care
     Adobe
By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry, data security, customer experience/engagement, branding
     Oracle
By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry, data security, customer experience/engagement, branding
     Oracle
By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry, data security, customer experience/engagement, branding
     Oracle
By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry, data security, customer experience/engagement, branding
     Oracle
By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry, data security, customer experience/engagement, branding
     Oracle
By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
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