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Mobile Marketing

Results 226 - 250 of 337Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Nov 09, 2011
Learn how you can transform your marketing practices into interactive marketing!
Tags : customer, unica, cross-channel, cross channel marketing, interactive, email marketing, crm solutions/software, customer experience/engagement
     IBM
By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
Tags : marketing, unica, technology, adoption, customer intelligence, forrester, programs, challenges
     IBM
By: IBM     Published Date: Nov 09, 2011
Learn how Unica provides a MAP with a high level of customizable business rules and processes!
Tags : marketing, map, marketing automation, sirius assesments, unica, managed hosting services, website/graphic design, email marketing services/software
     IBM
By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
Tags : crm strategies, media effectiveness, strategy, development, mix modeling, consumer goods, marketing analytics, multi-media
     iKnowtion
By: Reevoo     Published Date: Nov 03, 2011
Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!
Tags : social commerce, social media, social media for business, social network, marketing, outsourcing social media marketing, outsourcing, digital frames
     Reevoo
By: Limelight Networks     Published Date: Nov 02, 2011
Learn how to turn content assets into online consumer engagement and higher web conversions.
Tags : content assets, content marketing, engagement, web conversion, limeilght, strategic marketing, master, search marketing agencies
     Limelight Networks
By: IBM Software     Published Date: Oct 24, 2011
Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts.
Tags : ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis
     IBM Software
By: IBM Software     Published Date: Oct 24, 2011
This paper describes how to build a proactive threat and risk strategy based on predictive analytics and provides real life examples of the benefits.
Tags : ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis
     IBM Software
By: IBM Software     Published Date: Oct 24, 2011
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
Tags : ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis
     IBM Software
By: IBM Software     Published Date: Oct 24, 2011
Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!
Tags : data analysis, ibm data analysis, smarter planet new intelligence, rfid, sensors and actuators, epedigree, track and trace, insurance fraud
     IBM Software
By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : mobile strategy, mobile site, mobile website, mobile marketing, mobile web, interactive/pr agencies, search marketing agencies, interactive marketing
     Limelight Networks
By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
Tags : whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in
     Bronto
By: Echosign     Published Date: Sep 19, 2011
Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.
Tags : digital signature, electronic signature, electronic signatures, digital signatures, e-signature, real sign, realsign, realsign signatures
     Echosign
By: Silverpop     Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
Tags : silverpop, email, marketing, mobile, social media, email marketing services/software, mobile marketing, online video marketing
     Silverpop
By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : silverpop, social media, smart phones, marketing, customer engagement, market research, email marketing services/software, mobile marketing
     Silverpop
By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
Tags : ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
Tags : ibm, unica, marketing ebook, interactive, social media, cross-channel, integration, email deliverability
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
Tags : ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application, social media
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
Tags : ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi, interactive marketing
     IBM Unica
By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement
     Webtrends
By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
     Webtrends
By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
Tags : compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising
     Gomez Marketing
By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
     Adobe Systems, Inc.
By: Neustar     Published Date: Apr 14, 2011
Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales.
Tags : neustar, mobile barcode, 2d barcode, qr code, retail, upc code, ean code, sms
     Neustar
By: GoToMeeting     Published Date: Apr 08, 2011
This Wainhouse Research brief explores how web conferencing is transforming the way teams get work done.
Tags : online meeting, web conferencing, citrix, virtual team meeting, web meeting, gotomeeting, interactive marketing, webinars & web conferencing
     GoToMeeting
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