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By: GoToMeeting     Published Date: Apr 05, 2011
This Forrester white paper explores the evolution of project management and outlines steps for defining, hiring and developing your next-generation project managers.
Tags : project manager, software development, lean, pmbok, soft skills, pmp, forrester, interactive marketing
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
This Wainhouse Research brief explores how web conferencing is transforming the way teams get work done.
Tags : web conferencing, online meetings, web meetings, travel, collaboration software, smtp, pstn, post
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
Today, the global marketplace isn't just for giants in the professional services industry. Organizations of all sizes are globalizing operations with a little help from web-based meeting and collaboration tools.
Tags : collaboration, psos, citrix, gotomeeting, web conferencing, telecommuting, interactive marketing, marketing software
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
This Telework Research Network white paper examines how results-based management addresses the values and demands of today's workforce and provides companies with a multitude of cost-saving, people-retaining benefits.
Tags : results-based management, rowe, engaged consulting, trn, interactive marketing, webinars & web conferencing, mobile marketing, online video marketing
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
The purpose of this paper is to quantify the benefits of workshifting -- specifically working from home -- has for employers, employees, and the community.
Tags : citrix gotomeeting, telecommunting, travel, commuter, interview, telecommuting, telecommute, telework
     GoToMeeting
By: GoToMeeting     Published Date: Apr 05, 2011
This Forrester infographic illustrates intriguing meeting and business communication behaviors around the globe.
Tags : global business communication, communication behavior, interactive marketing, webinars & web conferencing, mobile marketing, online video marketing, social media marketing
     GoToMeeting
By: Neustar     Published Date: Mar 30, 2011
SMS offers a simple and effective way to communicate with consumers when they are in the process of making travel plans and purchase decisions, keeping them up-to-date, and influencing which destination they choose.
Tags : sms, ctia, short code, neustar, mobile marketer, sms benefits, smart sms marketing, travel tourism hospitality
     Neustar
By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo, interactive/pr agencies
     Adobe
By: Neustar     Published Date: Jan 24, 2011
Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales.
Tags : neustar, mobile barcode, 2d barcode, qr code, retail, upc code, ean code, sms
     Neustar
By: Gomez Marketing     Published Date: Jan 06, 2011
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
Tags : gomez, web performance, mobile, mobility, site performance, ecommerce, online shopping, web performance
     Gomez Marketing
By: SilverPop     Published Date: Dec 30, 2010
Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today!
Tags : silverpop, email marketing, multichannel, social marketing, facebook, twitter, isp, opt in
     SilverPop
By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Tags : bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding
     BzzAgent
By: White Horse     Published Date: Sep 27, 2010
The mobile Web represents a break away opportunity for brand thats invest first. Watch this Webinar to learn how to identify, prioritize and measure mobile iniatives that will advance your market position in 2011.
Tags : mobile web, interactive marketing, mobile, digital marketing, mobile marketing, branding
     White Horse
By: Neustar     Published Date: Sep 15, 2010
How Nonprofit Organizations can use SMS to mobilize Millions of Volunteers, Dollars, and Supporters.
Tags : neustar, sms, mobile networks, text message, call to action, mobile marketing, government, non profit
     Neustar
By: Unica     Published Date: Sep 08, 2010
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, customer relationships, social media
     Unica
By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Tags : sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy
     SDL Web Content Management Solutions
By: Neustar     Published Date: Jun 30, 2010
Sell more in 160 characters or less.
Tags : neustar, sms, mobile networks, text message, call to action, mobile marketing
     Neustar
By: Zmags, Corp.     Published Date: Jun 15, 2010
How marketers can navigate the increasingly murky waters of mobile platforms, devices and services With the rise of smartphones, notebooks and tablets, life has become more complicated for you regarding creating and delivering digital content to your audience. Get the inside look with this comprehensive whitepaper and learn how to navigate the increasingly murky waters of mobile platforms, devices and services.
Tags : zmags, smartphones, mobile marketing, internet marketing, android, crm solutions/software, online video marketing, social media marketing
     Zmags, Corp.
By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
     Webtrends
By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics, mobile marketing
     Webtrends
By: 2ergo     Published Date: Apr 09, 2010
When Rightmove wanted to be the first to provide an innovative and engaging mobile app that would move millions of iPhone users to access extensive property search functionality, they turned to 2ergo. Learn about the challenges Rightmove faced, the solution 2ergo provided, and the unbelievable results that were achieved, including how the app ultimately ranked in the top 30 Apple "Best Apps of 2009" chart.
Tags : 2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
     2ergo
By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
Tags : unica, email, emarketing, esp, email trends, social media, sms, spam
     Unica
By: Neustar     Published Date: Mar 29, 2010
How SMS can help government agencies reach the public in 160 characters or less.
Tags : neustar, sms, mobile networks, text message, call to action, mobile marketing, government
     Neustar
By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
     Webtrends
By: Neustar     Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
Tags : sms mobile, neustar, roi, csc, common short code, mobile marketing, two-way communication, mobile
     Neustar
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