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Mobile Marketing

Results 301 - 325 of 337Sort Results By: Published Date | Title | Company Name
By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
Tags : marketing automation, email marketing, best practices, crm, analytics, optimization, testing, interactive marketing
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
Tips and strategies from Silverpop thought leaders and resident marketers, as well as our partners and customers.
Tags : engagement, testing, optimization, email marketing, best practices, social media, interactive marketing, web analytics
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
This ebook gives you a good starting point to help you take your email program to a higher level.
Tags : email marketing, engagement, crm, social, mobile, engegement, testing, optimization
     Silverpop
By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : web design, marketing strategy, mobile marketing, web strategy, advertising agencies, website/graphic design
     Bridgeline Digital
By: Urban Airship     Published Date: Jul 15, 2012
An analysis of the impact push notifications have on mobile application users. Based on real-time data collected from top push notification senders, the Index presents a snapshot on the impact of push messaging around the globe.
Tags : marketing, push marketing, publishers, consumers, marketing campaigns, interactive marketing, crm solutions/software, customer experience/engagement
     Urban Airship
By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising, interactive marketing
     Urban Airship
By: Rocket Fuel     Published Date: Jul 03, 2012
To get a clearer portrait of who iMoms really are, Rocket Fuel developed an iMoms infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these influential consumers.
Tags : rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics
     Rocket Fuel
By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
Tags : rocketfuel, marketing, mobile, social media, digital marketing, branding, mobile marketing, online video marketing
     Rocket Fuel
By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Tags : push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages
     Urban Airship
By: StoryDesk     Published Date: May 02, 2012
For sales teams using iPads - or those thinking about it - this is a must read primer on how to leverage the iPad's technology to drive sales. Hint: it's not by using PowerPoint for a mobile slide show.
Tags : mobile marketing
     StoryDesk
By: StoryDesk     Published Date: Jan 04, 2012
How can you use the iPad in your organization? What's the formula for a successful iPad deployment. Learn the answers to these questions and more.
Tags : ipad, sales tool, apple ipad, ipads, presentation, presentation tools, crm solutions/software, market research
     StoryDesk
By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
Tags : facebook, social, social commerce, reevoo, trends, marketing, strategy, promotion
     Reevoo
By: IBM Software     Published Date: Oct 24, 2011
Read this in-depth report to find out how 117 executives of successful companies are reducing maintenance costs, downtime and safety incidents.
Tags : ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis
     IBM Software
By: Bronto     Published Date: Sep 26, 2011
Whether you have all of your plans finalized or you haven't even started, there are several things that you should do to make sure this holiday season is stellar.
Tags : whitepaper, bronto marketing platform, bronto, white paper, email marketing, holiday, holidays, holiday season
     Bronto
By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
     XMPie, A Xerox Company
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
     Webtrends
By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
     Webtrends
By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization
     Limelight Networks
By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
Tags : mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services, subscriber marketing, customer experience/engagement, mobile marketing
     Sixth Sense Media
By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
Tags : loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing, mobile loyalty, affinity marketing, mobile communications
     Sixth Sense Media
By: GoToMeeting     Published Date: Apr 08, 2011
Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.
Tags : citrix gotomeeting, interview, web conferencing, online meetings, web meetings, travel, virtual team meeting, interactive marketing
     GoToMeeting
By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing, mobile marketing
     Facebook
By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
     Eloqua
By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
Tags : paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call, interactive marketing, mobile marketing, pay per click (ppc)
     RingRevenue
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