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Social Media Marketing

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By: SearchIgnite     Published Date: Jun 25, 2010
SearchIgnite works with a variety of marketers across all online channels including email, display, social media and search, along with creative and website development.
Tags : searchignite, media, display, media, dfa, onlince channels, marketers, content management systems
     SearchIgnite
By: Zmags, Corp.     Published Date: Jun 15, 2010
How marketers can navigate the increasingly murky waters of mobile platforms, devices and services With the rise of smartphones, notebooks and tablets, life has become more complicated for you regarding creating and delivering digital content to your audience. Get the inside look with this comprehensive whitepaper and learn how to navigate the increasingly murky waters of mobile platforms, devices and services.
Tags : zmags, smartphones, mobile marketing, internet marketing, android, crm solutions/software, online video marketing, social media marketing
     Zmags, Corp.
By: Unica     Published Date: Jun 07, 2010
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
Tags : unica, email, emarketing, esp, email trends, social media, spam, email marketing services/software
     Unica
By: Jive     Published Date: Apr 20, 2010
Learn how VMware used Jive's Social Business Software to earn additional revenue and reduce event management costs. Download this free white paper from Jive Software now!
Tags : jive software, social platform, social media, vmware, virtualization, vmware, customer satisfaction, social media marketing
     Jive
By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how Social Business Software can help build your online community.
Tags : engagement, jive software, social platform, social media, lead management, lead nurturing, social networking, business software
     Jive
By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how NetApp built a wildly successful social community for their customers using Social Business Software.
Tags : jive software, netapp, connected brand, social community, social business software, storage, data management, global branding
     Jive
By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
Tags : white horse, b2b, redesign, rfps, b3b, scope, purpose, template
     White Horse
By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
Tags : unica, email, emarketing, esp, email trends, social media, sms, spam
     Unica
By: iLinc     Published Date: Mar 04, 2010
Webinars are more than just isolated events - they are powerful, tactical tools for executing Marketing and Sales strategies. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications.
Tags : ilinc, salesforce, webinar, presentation, web conferencing, video conferencing, visual aid, social networking
     iLinc
By: Jive Software     Published Date: Mar 03, 2010
Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.
Tags : jive, netapp community, social business software, storage, data management, hosting, online community, brand awareness
     Jive Software
By: IGLOO Software     Published Date: Jan 07, 2010
Learn how the BlackBerry Partners Fund created a publicly accessible website to promote the fund to applicants around the world and a private online community for the investment committee to vet potential partner fund submissions.
Tags : igloo software, online community, equity, security management, cloud-based computing, blackberry partners fund, social networking, mobile platform
     IGLOO Software
By: IGLOO Software     Published Date: Jan 07, 2010
This case study describes how the MIN facilitates local and international transactions, establishes vital business connections and provides a knowledge exchange for sharing information, ideas and expertise.
Tags : igloo software, manufacturing innovation network, knowledge sharing, content management, online manufacturing, supplier networking, social networking, e-commerce
     IGLOO Software
By: IGLOO Software     Published Date: Jan 06, 2010
This case study describes how a business social software solution provides the researchers, students and institutions of PolicyNet with the ability to seek out, share insights and collaborate with their counterparts down the hallway, across the street and around the world.
Tags : igloo software, online community researcher, policynet, academic distribution, public policy, business social software, social media marketing
     IGLOO Software
By: Compendium Blogware     Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
Tags : compendium, blogging, blogware, corporate blog, business to business marketing, website development, leads, social media
     Compendium Blogware
By: IGLOO Software     Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
Tags : social marketplace, igloo, collaboration, facebook, linkedin, twitter, web 2.0, loyalty
     IGLOO Software
By: IGLOO Software     Published Date: Dec 29, 2009
Extending social capabilities across your company can improve both individual and team productivity. With online communities, information is made transparent and corporate knowledge is bubbled up to where it can be used - no longer buried in email inboxes, hard drives or isolated in silos.
Tags : online communities, social capabilities, silo, web 2.0, igloo, branding, lifecycle, social media marketing
     IGLOO Software
By: Bazaarvoice     Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
Tags : bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction, social media marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 24, 2009
With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.
Tags : bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction, social media marketing
     Bazaarvoice
By: Business.com     Published Date: Nov 06, 2009
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
Tags : business.com, social media, social media marketing
     Business.com
By: Jive Software     Published Date: Oct 12, 2009
Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community. Listen to this webcast recording to get strategies and advice for your own social media initiatives.
Tags : social business software, social media, online community, customer loyalty, jive, social media marketing
     Jive Software
By: Jive Software     Published Date: Oct 12, 2009
Powering the ecosystem with the Collaboration Workspace, a branded online community, helps SAP continue its tradition of industry leadership and customer value. Watch this on-demand webcast to get strategies and advice for your own social media initiatives.
Tags : ecosystem, jive, collaboration workspace, sap, online community, social media, validation, customer feedback
     Jive Software
By: Jive Software     Published Date: Oct 08, 2009
Learn best-practices for implementing a social software strategy, as leaders from Nike, Cisco, and Forrester share advice and anecdotes in a Social Business Software Roundtable discussion.
Tags : cisco, jive, social software strategy, social media tools, online communities, internal social network, social business software, social media marketing
     Jive Software
By: Jive Software     Published Date: Oct 08, 2009
Learn how the Air Force Medical Service connects 20,000 Department of Defense medical personnel on a highly-secure online community -- in hospitals, in remote stations, and on the battlefield.
Tags : highly-secure online community, social business software, jive, social media marketing
     Jive Software
By: Jive Software     Published Date: Oct 08, 2009
Learn how Intel leverages a branded online community to engage its Partners, to cut costs and grow channel sales during the tough economic environment.
Tags : jive, branded online community, grow channel sales, plan for building an online community, social media marketing
     Jive Software
By: Jive Software     Published Date: Oct 08, 2009
Learn how T-Mobile's business sales team leverages an employee collaboration network to close deals faster.
Tags : jive, social business, business sales, employee collaboration network, feedback from sales teams, social media marketing
     Jive Software
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