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By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
Tags : social media, omobono, b2b digital marketing, business, social media marketing
     Omobono
By: Informatica     Published Date: Apr 08, 2011
If you're looking to bridge the information silos that exist across lines of business, divisions, departments or regions, this online guide, 5 Questions Companies Must Tackle to Attract & Retain Customers, is for you.
Tags : crm, customer care, customer retention, customer service, customer centricity solution, informatica, core value, ray wang
     Informatica
By: GoToWebinar     Published Date: Apr 08, 2011
This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
Tags : social media relationships, gotowebinar, webinar, real-time collaboration, social network, widget, citrix, interactive marketing
     GoToWebinar
By: GoToMeeting     Published Date: Apr 08, 2011
Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.
Tags : citrix gotomeeting, interview, web conferencing, online meetings, web meetings, travel, virtual team meeting, interactive marketing
     GoToMeeting
By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing, mobile marketing
     Facebook
By: GoToWebinar     Published Date: Apr 06, 2011
This white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
Tags : citrix gotowebinar, webinars 2.0, web conferencing, citrix gotowebinar, social media, interactive engagement, web 2.0, interactive marketing
     GoToWebinar
By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Scott Belsky, voted one of Fast Company's Top 100 Most Creative People and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, provide key tips and insights for pushing ideas forward. Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth. What matters is what you produce with your ideas how you transform your vision into reality. Watch this on-demand webinar to hear Scott Belsky, voted one of Fast Company's Top 100 Most Creative People and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, provide key tips and insights for pushing ideas forward. Learn how exceptionally productive creative leaders and teams including companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh make their ideas happen, time and time again.
Tags : scott belsky, on-demand webinar, michael dortch, behance, reactionary workflow, citrix webinar, interactive marketing, webinars & web conferencing
     GoToWebinar
By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
Tags : lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar, interactive marketing
     GoToWebinar
By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
Tags : online content, ardath albee, citrix gotowebinar, marketing content, lead generation, content management systems, interactive marketing, webinars & web conferencing
     GoToWebinar
By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
     Eloqua
By: Focus     Published Date: Mar 10, 2011
At a recent conference of the Society for Human Resource Management (SHRM), 377 HR professionals in a master session were surveyed on "the competencies they believed required the most focus and development to prepare HR to meet future challenges and uncertainties." The number one response: Strategic Thinking.
Tags : productivity, citrix webinars, citrix, employee performance, webinars & web conferencing, market research, online video marketing, social media marketing
     Focus
By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
Tags : janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
     Janrain
By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing, growth strategies, roi from marketing, interactive marketing
     VitbergLLC
By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
Tags : social media marketing, research paper, best practices
     Gleanster
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
Tags : mediavantage, social media, monitoring, reputation, pr tips, public relations, investors, bloggers
     MediaVantage
By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : social media, measurement, roi, word of mouth, social marketing, interactive/pr agencies, search marketing agencies, traditional agencies
     BzzAgent
By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
Tags : digital media, business metrics, measurement tools, social media marketing
     redpepper
By: Bazaarvoice     Published Date: Nov 08, 2010
Today's UK shopper is an "empowered" consumer. This new breed of consumer is changing the rules of engagement for retailers simply by the power they possess in managing their own shopping experiences. Shoppers can easily access competing stores, brands, and products as part of their product research-whether it be online or on their mobiles.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, ecommerce, mobile phones, mobile marketing
     Bazaarvoice
By: SVnetwork     Published Date: Nov 03, 2010
This white paper shows how performance brand advertising engages a mass audience in digital media
Tags : social media, advertising, brand advertising, performance, social games, social networking, paid media, earned media
     SVnetwork
By: Bazaarvoice     Published Date: Nov 02, 2010
Each year, the Social Commerce Summit London brings together innovative brands and thought leaders to share best practices and trends in social media. This paper encapsulates the highlights and key learnings from this event.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, social media, twitter, facebook
     Bazaarvoice
By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
Tags : social media, business, social network, marketing, twitter, facebook, linkedin, branding
     Berry Network, Inc.
By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
Tags : neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement
     Neolane, Inc.
By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
Tags : casual games, consumer trends, social media, internet marketing, game technology, advergaming, interactive marketing, web analytics
     PartingGift
By: MediaVantage     Published Date: Sep 10, 2010
Social media has evolved from a platform designed for personal interaction to a powerful business communications tool. Our latest white paper looks at how social media can benefit your organization and how you can make it work for you.
Tags : mediavantage, social media, monitoring, public relations, strategy, investor relations, interactive/pr agencies, interactive marketing
     MediaVantage
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