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By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
Tags : teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success
     Teradata
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Tags : teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing
     Teradata
By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Tags : social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 17, 2014
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign
Tags : consumer-centricity, consumer engagement, brand messaging, customer relationships, branding, connected economy, social media marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 17, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 17, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
Tags : retail, branding, shopper experience, consumer trends, informed consumers, retailers, millennials, omni channel strategy
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 17, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
Tags : consumer-centric, consumer engagement, brand messaging, branding, brand response, consumer conversations, social media marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 17, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Tags : consumer-centricity, consumer engagement, brand messaging, crm & customer care, social media marketing, branding
     Bazaarvoice
By: SocialChorus     Published Date: Jan 07, 2014
Thanking advocates for their efforts is an important component to Advocate Marketing success. Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing.
Tags : advocates, advocate marketing, brand ambassadors, employee advocates, consumer advocates, bloggers, emerging marketing, customer experience/engagement
     SocialChorus
By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
     IBM
By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
     IBM
By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display
     Madison Logic
By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
Tags : personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization, engaging experience, capabilities for recommendations, monitor
     IBM
By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
Tags : brand advocate, brand content, branded content, branding, emerging marketing
     SocialChorus
By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
Tags : b2b marketing, b2b strategy, customer insights, web analytics, branding, data management/analytics
     Bridgeline Digital
By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
Tags : in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting, interactive marketing, branding
     GumGum
By: Bazaarvoice     Published Date: Aug 12, 2013
It’s well known that social content has been proven to increase traffic, engagement, and sales – especially during the holidays. This step-by-step guide will help ensure you're setup for social success this holiday season and into 2014.
Tags : holiday campaigns, engaging shoppers, engaging consumers, consumer engagement, customer engagement, branding
     Bazaarvoice
By: Bazaarvoice     Published Date: Aug 12, 2013
The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.
Tags : brand messaging, consumer engagement, social branding, ftc, federal trade commission, branding
     Bazaarvoice
By: Ensighten     Published Date: Aug 01, 2013
Advanced Use Cases
Tags : ensighten, marketing, roi, digital ecosystem, sony electronics, case study, marketing research, branding
     Ensighten
By: Brandwatch     Published Date: Jul 18, 2013
Brandwatch analyzed five retail brands to demonstrate the many ways a business can benefit from social media beyond just marketing: Kmart, Target, H&M & Zappos analyzed; Six different use-cases illustrated; Multiple markets and languages covered.
Tags : social media, retail, pr risk mitigation, social media marketing, branding
     Brandwatch
By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
Tags : b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends
     Movéo Integrated Branding
By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet
     Marketo
By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
Tags : conductor, branding value, marketing, purchase, search results, search engines, social media marketing, search engine optimization (seo)
     Conductor
By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Tags : lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql
     The Mx Group
By: Bazaarvoice     Published Date: Mar 12, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : roi, return on investment, social, social media, social roi, branding
     Bazaarvoice
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