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By: Wildfire Interactive     Published Date: Aug 08, 2012
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.
Tags : wildfire, superbrands, superfans, best practices, fan growth, marketing, social brands, customer outreach
     Wildfire Interactive
By: Limelight     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : limelight, networks, content marketing, content, marketing, best practices, marketing strategies, marketing solutions
     Limelight
By: Limelight     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
Tags : limelight networks, limelight, networks, online video platform, video platform, content management, analytics, interactive marketing
     Limelight
By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
Tags : lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
     Act-On
By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
Tags : gleanster, marketing, b2b, market research, lead generation, traditional marketing, business intelligence, data management/analytics
     Gleanster
By: YouSendIt     Published Date: Mar 07, 2012
This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.
Tags : collaboration, enterprise, marketing, content, content collaboration, innovation, workflow, project
     YouSendIt
By: Pardot     Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
Tags : marketing automation, marketing automation vendors, marketing automation guide, b2b marketing automation, marketing software, customer experience/engagement, business intelligence, data management/analytics
     Pardot
By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
Tags : seo, marketing, digital, interactive, analytics, search, online, roi
     RCN Business
By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
Tags : forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing
     IBM Unica
By: Balihoo     Published Date: Feb 03, 2012
This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.
Tags : balihoo, marketing, local channels, branding, co-op marketing, customers, interactive marketing, web analytics
     Balihoo
By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
Tags : balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding, interactive marketing
     Balihoo
By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
Tags : marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing, business intelligence
     Aprimo
By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
Tags : cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
     Kaon
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Tags : direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
     Hacker Group, Inc.
By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
Tags : act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
     Act-On
By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
Tags : act-on, marketing, marketing automation, market planning, effective marketing, market research, email marketing services/software, data management/analytics
     Act-On
By: Data.com     Published Date: Jan 20, 2012
This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.
Tags : data.com, marketing, b2b marketing, sales, sales engines, data, data implementation, marketing strategies
     Data.com
By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : demand generation, marketing, marketing programs, b2b, leads, lead generation, website/graphic design, business intelligence
     Act-On
By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
Tags : lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
Tags : email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
Tags : marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.
Tags : rainmaker, marketing, b2b, e-commerce, crm, end-user goals, customer experience, crm solutions/software
     Rainmaker Systems Inc.
By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
Emerging Opportunities in B2B E-Commerce-Part One: Strategies and Insight
Tags : rainmaker, marketing, b2b, e-commerce, market research, e-commerce solutions, data management/analytics, lead generation & automation
     Rainmaker Systems Inc.
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