RSS feed Get our RSS feed

News by Topic

Data Management/Analytics

Results 251 - 275 of 279Sort Results By: Published Date | Title | Company Name
By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
Tags : integrated marketing, marketing, multichannel, marketing technology, collaboration, email marketing, emerging marketing, social media
     SAS
By: Interactive Intelligence     Published Date: Feb 26, 2013
Read this white paper, from Interactive Intelligence, on transforming a measurement program into a meaningful program. Follow these eight steps outlined in the white paper to truly create a meaningful measurement program.
Tags : transforming measurement programs, customer feedback, surveys, metrics, integrating scores, business metrics, crm & customer care, data management/analytics
     Interactive Intelligence
By: Eloqua     Published Date: Jan 19, 2012
Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.
Tags : eloqua, marketing, marketing automation, sales, sales support, lead volume, market research, data management/analytics
     Eloqua
By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
Tags : facebook, social, social commerce, reevoo, trends, marketing, strategy, promotion
     Reevoo
By: IBM Software     Published Date: Oct 24, 2011
Read this in-depth report to find out how 117 executives of successful companies are reducing maintenance costs, downtime and safety incidents.
Tags : ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis
     IBM Software
By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
     XMPie, A Xerox Company
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
Tags : informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity
     Informatica
By: Informatica     Published Date: Jul 07, 2011
Build your business case for MDM with an illustrated, step-by-step approach that shows executives and managers how MDM generates a single, reliable data set to empower customer- and partner- facing teams to improve sales, customer service and channel operations.
Tags : informatica, master data management, mdm, data set, competitive advantage, channel coverage, customer view, bad data
     Informatica
By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
Tags : mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors
     MediaVantage
By: MediaVantage     Published Date: May 03, 2011
Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.
Tags : mediavantage, social media, crisis communication, public relations, reputation management, monitoring, interactive/pr agencies, interactive marketing
     MediaVantage
By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
Tags : mediavantage, communications, planning, management, reputation mangement, social media, strategy, planning
     MediaVantage
By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization
     Limelight Networks
By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
     Eloqua
By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing, growth strategies, roi from marketing, interactive marketing
     VitbergLLC
By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
Tags : relationship, interactive, marketing, call centers, multi channel, interactive marketing, marketing software, crm solutions/software
     Pinpoint Systems Corporation
By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
     Jigsaw
By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
Tags : prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management
     MarketEffect
By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
Tags : casual games, consumer trends, social media, internet marketing, game technology, advergaming, interactive marketing, web analytics
     PartingGift
By: OneSource     Published Date: Sep 14, 2010
As we enter into the final months of 2010, our hopes that the economy would be a major factor in improving sales results this year are fading. "Uncertainty" is still the word of the day, and this is reflected in sales performance. Our research this year has seen win rates drop below 45% for the first time in the 16 years of our studies, and the percentage of reps making quota is below 50%, for only the second time.
Tags : relationship selling, onesource, sales cycle, sales performance, crm, sales tools, win rates, business intelligence
     OneSource
By: Gladson     Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
Tags : consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive
     Gladson
By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
Tags : social, social media, one up web, oneupweb, survey, poll, ipod, wii
     Safe Software
By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
Tags : health, healthcare, pharmaceuticals, pharmaceutical, social media, fda, compliance, cymfony
     Cymfony
By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
Tags : collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
     Cymfony
By: Cymfony     Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
Tags : collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
     Cymfony
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.