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Lead Generation & Automation

Results 151 - 175 of 237Sort Results By: Published Date | Title | Company Name
By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
Tags : white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
     White Horse
By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
Tags : zmags, measure, digital magazines, internet marketing, traditional marketing, content management systems, interactive marketing, web analytics
     Zmags, Corp.
By: Jigsaw     Published Date: Aug 04, 2010
With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.
Tags : jigsaw, buying process, worksheet, customer service, crm, optimize, leads, nurture
     Jigsaw
By: Jigsaw     Published Date: Jul 28, 2010
This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.
Tags : jigsaw, digg, twitter, netvibes, social media, dashboard, sales opportunities, social media marketing
     Jigsaw
By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
Tags : webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
     GoToWebinar
By: Balihoo     Published Date: Jul 09, 2010
Your franchisees' and affiliates' local marketing efforts could be 30% more effective!
Tags : local marketing, local advertising, franchise marketing, reseller marketing, marketing software, lead generation & automation
     Balihoo
By: Citrix Online     Published Date: Jul 02, 2010
This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.
Tags : citrix online marketing, gotowebinar, webinar, presentation, lead sales, interactive/pr agencies, search marketing agencies, traditional agencies
     Citrix Online
By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
Tags : sales leads, b2b sales, onesource, prospects, executive changes, sales triggers, lead generation & automation
     OneSource
By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
Tags : hubspot, facebook, social media, marketing, blog, bloggers, blogging, page
     HubSpot, Inc.
By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
Tags : b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma
     Marketo
By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
     Webtrends
By: emedia     Published Date: May 26, 2010
Over ten years and seven thousand white papers promoted, emedia has found patterns among these offers to identify nine primary white paper uses or applications.
Tags : emedia, lead generation, white paper, b2b, roi, marketing tools, plans, interactive marketing
     emedia
By: Jigsaw     Published Date: May 12, 2010
In sales and marketing - only two things matter: Getting people's attention, and what you tell them when you have it
Tags : jigsaw, value proposition, messages, sales, marketing, seo, google, adwords
     Jigsaw
By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
Tags : roi, digital mind factory, bausch and lomb, demand generation, turnkey, lead nurturing, management, content management systems
     Digital Mind Factory
By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
Tags : hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt
     HubSpot, Inc.
By: Rex Direct Net Inc.     Published Date: Apr 14, 2010
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
Tags : rex direct, lead gen, demand gen, co registration, direct email, lead generation, opt in, opt out
     Rex Direct Net Inc.
By: Jigsaw     Published Date: Mar 15, 2010
One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality. The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them. Use this worksheet to help.
Tags : jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
     Jigsaw
By: Jigsaw     Published Date: Feb 25, 2010
How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language? No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
Tags : jigsaw, leads, lead gen, customer language, sales leads, sales tools, crm, product 180
     Jigsaw
By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
Tags : neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
Tags : neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
Tags : neolane, b2b lead management, automated, marketing automation, lead generation, enterprise marketing software, lead generation & automation
     Neolane, Inc.
By: OneSource     Published Date: Jan 07, 2010
Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.
Tags : one source, sales 2.0, social media, enablement, sales tools, crm, selling power, engagement
     OneSource
By: Jigsaw     Published Date: Dec 01, 2009
Download this report to learn how Best-in-Class sales organizations get new leads to their sales team quickly and efficiently.
Tags : jigsaw, sales intelligence, hoover's, infousa, salesgenie, onesource, data fusion, inside sales
     Jigsaw
By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Tags : citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
     GoToWebinar
By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
Tags : b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation
     Marketo
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