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Lead Generation & Automation

Results 76 - 100 of 237Sort Results By: Published Date | Title | Company Name
By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization
     Neustar
By: Salesforce     Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
Tags : crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
     Salesforce
By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
Tags : analytics, attribution, data, big data, marketing data, marketing intelligence, advertising agencies, interactive marketing
     MEDIAPLEX
By: Optify     Published Date: Sep 13, 2012
Discover what visitor and lead intelligence details are available to B2B marketers, and how to use that info to help sales win more often.
Tags : website visitor intelligence, lead intelligence, lead generation, leveraging data, lead scoring, internet marketing, lead generation & automation
     Optify
By: Act-On     Published Date: Aug 28, 2012
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
Tags : lead scoring, lead generation, b2b marketing, generating roi, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
Tags : lead nurturing, b2b, lead scoring, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
Tags : lead generation, lead nurturing, b2b marketing, lead scoring, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.
Tags : lead scoring, best practices, act-on, lead generation, lead generation & automation
     Act-On
By: Optify     Published Date: Aug 13, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
Tags : lead generation, b2b marketing, seo, keywords, strategic keywords, seo, search engine optimization, website optimization
     Optify
By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value
     Optify
By: Optify     Published Date: Aug 13, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
Tags : b2b marketing, keywords, seo, search engine marketing, keyword diversity, optify, inbound marketing, search engine optimization (seo)
     Optify
By: Optify     Published Date: Aug 13, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
Tags : optify, inbound marketing, b2b marketing, seo, search engine marketing, keywords, link building, search engine optimization (seo)
     Optify
By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
Tags : inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
     Optify
By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media
     Optify
By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
Tags : marketing database, silverpop, marketing, marketing campaigns, reach, customers, customer experience/engagement, lead generation & automation
     Silverpop
By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : eloqua, lead generation, marketing, social media, sales, emerging marketing, interactive marketing, web analytics
     Eloqua
By: Eloqua     Published Date: Jun 13, 2012
To succeed, marketers need to focus on the metrics that matter most to executives. Download this report to find out what metrics are important to the c-suite and how to measure your impact across the organization.
Tags : marketing, b2b, traditional marketing, eloqua, crm solutions/software, customer experience/engagement, market research, lead generation & automation
     Eloqua
By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
Tags : e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing
     IBM
By: LandslideCRM     Published Date: May 16, 2012
This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.
Tags : crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
     LandslideCRM
By: LandslideCRM     Published Date: May 16, 2012
This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.
Tags : crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
     LandslideCRM
By: LandslideCRM     Published Date: May 16, 2012
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
Tags : crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
     LandslideCRM
By: Act-On     Published Date: May 11, 2012
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
Tags : lead, lead generation, email marketing, revenue per lead, conversions, lead activity, stale leads, lead generation & automation
     Act-On
By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
Tags : lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
     Act-On
By: Marketo     Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
Tags : marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits, social media
     Marketo
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