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By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
Tags : search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
     Wyng
By: Wyng     Published Date: Jan 13, 2016
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
Tags : search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
     Wyng
By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : sports marketing, ibm, digital strategies, cloud, analytics, operations, search marketing, email marketing
     IBM
By: Qvidian     Published Date: Dec 17, 2015
In this document, we look at seven key factors that can spell the difference between success and failure in your proposal writing efforts.
Tags : sales proposals, sales processes, best practices, proposal writing, lead qualification, emerging marketing, traditional marketing, sales
     Qvidian
By: Marketo     Published Date: Dec 14, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : webinar, marketo, demo, crm, lead conversion, marketing, roi, emerging marketing
     Marketo
By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : marketo, mobile marketing, guide, strategy, mobile app, emerging marketing, internet marketing, crm & customer care
     Marketo
By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : webinar, marketo, demo, crm, lead conversion, marketing, roi, internet marketing
     Marketo
By: Brainshark     Published Date: Dec 08, 2015
New research from Forbes Insights and Brainshark reveals how top-performing sales teams attack the sales productivity problem.
Tags : forbes report, sales enablement research, sales enablement reports, sales productivity problems, sales enablement, sales enablement analysis, cmo, emerging marketing
     Brainshark
By: Brainshark     Published Date: Dec 08, 2015
Download this free eBook to get smarter about sales productivity. Whether you’re just getting started with sales enablement or already have a program underway, "Sales Enablement for Dummies" can help.
Tags : sales enablement, what is sales enablement, sales enablement strategies, sales force enablement, sales enablement research, sales enablement solutions, emerging marketing, internet marketing
     Brainshark
By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
Tags : b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips, emerging marketing, internet marketing
     Brainshark
By: Brainshark     Published Date: Dec 08, 2015
Sales conversations are happening every day. Are YOUR reps ready? This exclusive eBook provides tips and ideas for improving sales readiness across your organization.
Tags : sales enablement, sales readiness, sales training, sales force strategies, sales best practices, sales training secrets, emerging marketing, internet marketing
     Brainshark
By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
Tags : blue valley, blue valley telemarketing, telemarketing, content marketing, content management, lead generation, sales pipeline, content delivery
     Blue Valley Telemarketing
By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers and gained valuable insight into their shopping basket perceptions and expectations. The resulting comprehensive report is available now.
Tags : bronto, cart, e-commerce, shopping, sales, internet marketing, marketing research
     Bronto
By: Bronto     Published Date: Dec 03, 2015
Bronto has teamed up with Apparel Magazine to shed some light on Millennials and how they are using mobile devices. Download our new infogram and learn!
Tags : bronto, mobile, millenial, mobile device, social media, crm & customer care, e-commerce, sales
     Bronto
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: Lifesize     Published Date: Nov 23, 2015
Jemandem von Angesicht zu Angesicht gegenüberzusitzen, übersteigt die Wirkung einer Audiokonferenz oder einer E-Mail. Doch die Möglichkeit, den Videoanruf später zu präsentieren und mit anderen Teams innerhalb des Unternehmens oder auch extern teilen zu können, stellt diese Technologie auf eine ganz neue Stufe. Erfahren Sie, wie die Aufzeichnung von Videokonferenzen und das Teilen ganz neue Möglichkeiten der Zusammenarbeit eröffnet.
Tags : video conferencing, video recording, hd video recording, benefits of video recording, video recording and sharing, collaboration, share video content, video recordings
     Lifesize
By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : marketo, mobile marketing, guide, strategy, mobile app, emerging marketing, internet marketing, crm & customer care
     Marketo
By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : conversica, leads, lead generation, lead data, customer satisfaction, customer experience/engagement, market research, list management
     Conversica
By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
Tags : conversica, sales leads, leads, lead nurturing, intelligence, web analytics, business intelligence, data management/analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : conversica, sales pipeline, sales opportunity, leads, lead nurturing, lead intelligence, nurturing, web analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing
     Conversica
By: Polycom     Published Date: Nov 09, 2015
This study, sponsored by Polycom, is intended to raise awareness of the value and importance of these misunderstood, mismanaged, and often under-appreciated meeting spaces.
Tags : polycom, meeting, wainhouse, end-user, research, collaboration, e-commerce, sales
     Polycom
By: Influitive     Published Date: Nov 04, 2015
Create B2B customer relationships that last a lifetime -- and deliver topline value
Tags : advocate marketing, influitive, b2b, strategy, crm, forrester research, internet marketing, crm & customer care
     Influitive
By: Influitive     Published Date: Nov 04, 2015
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible.
Tags : customer referral, influitive, leads, b2b, referrals, advocate marketing, content management systems, crm & customer care
     Influitive
By: Influitive     Published Date: Nov 04, 2015
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Tags : b2b, influitive, customer experience, advocacy marketing, marketing, internet marketing, crm solutions/software, customer experience/engagement
     Influitive
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