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By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
Tags : sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
Tags : sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness, sales management, sales training, sales meetings
     Brainshark
By: Oracle     Published Date: Apr 23, 2015
This white paper reveals how most advanced organisations are using predictive analytics to reveal where future opportunities lie, and to deploy resources and training accordingly.
Tags : be insight-driven, insights, sales, data, social media, smart use of data, analytic, improve analytical capabilities
     Oracle
By: Document Cloud for Enterprise     Published Date: Apr 23, 2015
With Adding Adobe Document Cloud to your existing sales processes you will slash the time it takes to prepare, send out, and manage contracts.
Tags : sales, accelerate sales process, digital documents, cloud documents, adobe document cloud, reduce time getting sales documents, sales documents, sales contracts
     Document Cloud for Enterprise
By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing, sales
     Adobe
By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
Tags : social, customer service interactions, technology, meeting customer demands, customer satisfaction, getting social, social interactions, boost brand loyalty
     Oracle
By: Oracle     Published Date: Apr 22, 2015
This infographic illustrates how to keep your sales team in front of their customers and selling by providing anytime, anywhere access to the critical information and tools they need.
Tags : sales. sell faster and more easily, social selling, customer satisfaction, customer engagement, sales reps, social media, crm solutions/software, customer experience/engagement
     Oracle
By: Oracle     Published Date: Apr 22, 2015
This white paper provides information on how the marriage of social collaboration, CRM, and performance management presents new opportunities for great sales managers to scale their skills more effectively.
Tags : future of sales performance management, crm, social, sales, get better sales results, sales managers, social media, crm solutions/software
     Oracle
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: Oracle     Published Date: Apr 21, 2015
This paper reveals the way to let your reps stay connected to systems and co-workers and be more productive.
Tags : devices, tablets, smartphones, productivity, mobility, be mobile, mobile devices, sales team
     Oracle
By: IBM     Published Date: Apr 13, 2015
Reducing the price of slow-selling product lines can be an effective way to drive sales and reclaim valuable selling space – but how do retailers ensure that these markdowns are profitable? Read this case study to learn how Coop Danmark replaced its complex markdown spreadsheets with Markdown Optimization solutions from IBM. Today, the company has deep insight into the optimal percentage and duration for markdowns, based on customer demand forecasts and inventory data at each retail store. This helps the company to boost sales while protecting margins.
Tags : profitablility, ibm, markdown, optimization, marketing research, e-commerce, traditional marketing, sales
     IBM
By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
Tags : omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance, emerging marketing, internet marketing
     IBM
By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
Tags : ibm, purchasing, purchase funnel, acquisition, customer influence, retail, internet marketing, crm & customer care
     IBM
By: Trapit     Published Date: Apr 06, 2015
Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals. But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
Tags : social selling, customer aquisition, trapit, social selling programs, content strategies, emerging marketing, business intelligence, market research
     Trapit
By: Cranfield University     Published Date: Apr 01, 2015
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
Tags : marketing value metrics, marketing metrics model, business goals and marketing, measuring marketing effectiveness, emerging marketing, business intelligence, market research, traditional marketing
     Cranfield University
By: LogMeIn     Published Date: Mar 19, 2015
Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.
Tags : customer experience, customer satisfaction, purchasing, customer journey, crm & customer care, marketing research, sales
     LogMeIn
By: LogMeIn     Published Date: Mar 19, 2015
Within today’s competitive environment, where customers are more empowered than ever, organizations are looking to differentiate themselves from the competition and reduce customer churn through improvements in customer satisfaction. A recent Forrester survey found that 86% of decision-makers rank their customers’ experience as one of the top strategic priorities, and that 68% want to be customer service leaders in their industry. How does today’s customer support organization manage to respond? The answer lies in building a better support desk that will let you do more with less without sacrificing on support quality or end-user satisfaction. Wondering where to start? You may want to read these five tips.
Tags : customer experience, customer satisfaction, customer service, customer support, crm & customer care, marketing research, sales
     LogMeIn
By: LogMeIn     Published Date: Mar 19, 2015
In today’s competitive market, you understand the importance of delivering outstanding customer experience while improving service desk productivity and keeping costs low. Remote support solutions enable you to meet these objectives by allowing agents to connect to remote devices and computers, pull system diagnostics and push configurations to deliver personalized hands-on support. With these solutions, you no longer have to walk novice users through detailed recovery procedures or complex settings. This white paper details how remote support solutions enable your organization to increase customer satisfaction, reduce costs by improving productivity, improve support metrics, and solve complex problems in a highly secure environment.
Tags : remote support, customer care, customer experience, customer service, remote devices, cost, productivity, crm & customer care
     LogMeIn
By: LogMeIn     Published Date: Mar 19, 2015
Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.
Tags : remote support, remote technology, customer support, productivity, remote technology, crm & customer care, marketing research, sales
     LogMeIn
By: LogMeIn     Published Date: Mar 19, 2015
Support organizations are implementing new technologies and processes to better connect customers with technical support teams, and customer satisfaction is paramount. However, most organizations admit they're not proactively aligning their priorities with their customers’ expectations. Are the needs of the support team different from what customers want and expect? Recent research by HDI delves into the two groups’ expectations and priorities— according to support professionals—and explores how closely they're aligned. Download this white paper to learn more.
Tags : customer support, customer expectations, support technology, technical support, crm & customer care, marketing research, sales
     LogMeIn
By: LogMeIn     Published Date: Mar 19, 2015
Many organizations are making fundamental changes to their organizational structures, delivery models are changing, support organizations are adding new capabilities, and mission statements are changing at breakneck speed. Our support organizations are adding new services, taking on new roles and responsibilities, engaging in different ways with their customers, and consolidating many operational functions to create a scalable delivery model that is focused on customer success and outcomes within a cost structure that meets the company’s revenue, cost, and margin goals. This report will explore some of these issues, and how support organizations can make the shift needed to meet their customers' needs.
Tags : delivery models, customer support, support services, service offerings, crm & customer care, marketing research, sales
     LogMeIn
By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing
     Oracle
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops
     Oracle
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