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By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
Tags : digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
     LogMyCalls
By: Bazaarvoice     Published Date: Oct 14, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
Tags : bazaarvoice, marketing, reviews, purchase intent, brand, feedback, crm & customer care, sales
     Bazaarvoice
By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing
     TheMarketingScope
By: bigtincan     Published Date: Oct 10, 2014
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement is about providing dynamic, on-demand content that can be accessed during any selling situation.
Tags : mobile sales, mobile sales enablement, on-demand content, market share, emerging marketing, marketing research, sales
     bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Today's workforce is increasingly "mobile first" — and, sometimes, "mobile only." As IDC research shows, companies are devoting nearly a quarter of the IT budget to mobile, seeking to enhance worker productivity, increase sales and revenue, and improve competitive advantage and grow share. The right content mobilization platform is a key ingredient for the success of enterprise mobile initiatives.
Tags : idc technology, file sync, mobile content, content mobilization platform, emerging marketing, marketing research, sales
     bigtincan
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
Tags : user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence, market research, e-commerce, sales
     Thismoment
By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
Tags : oracle, marketing, cloud, connected, customer, modern, optimize, marketing
     Oracle
By: Oracle     Published Date: Sep 30, 2014
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking them to. As a marketer, it's daunting figuring out how to address this growing challenge. This guide walks you through where to begin and provides some design strategies to help you capture those clicks.
Tags : oracle, marketing, cloud, connected, customer, modern, mobile, email
     Oracle
By: Oracle     Published Date: Sep 30, 2014
"Consumers worldwide have nearly 5 billion active mobile subscriptions- that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline."
Tags : oracle, marketing, cloud, connected, customer, modern, growing, mobile
     Oracle
By: Oracle     Published Date: Sep 30, 2014
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
Tags : oracle, marketing, cloud, connected, customer, modern, email, delivery
     Oracle
By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect your sender reputation.
Tags : oracle, marketing, cloud, connected, customer, modern, sales, sites visited
     Oracle
By: Oracle     Published Date: Sep 30, 2014
Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year – showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.
Tags : oracle, marketing, cloud, connected, customer, modern, lookbook, digital marketing
     Oracle
By: Oracle     Published Date: Sep 30, 2014
"Organisations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study were able to track the customer journey across channels."
Tags : oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
     Oracle
By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
Tags : oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
     Oracle
By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
Tags : oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
     Oracle
By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
Tags : spending, calculator, roi, webinar, suggestions, qualified, marketing, professionals
     ReadyTalk
By: ReadyTalk     Published Date: Sep 24, 2014
Learn how ReadyTalk Web Conferencing can make your next online meeting more enjoyable. From our amazing customer service to our simple interface, just wait until you see what your online meetings have been missing.
Tags : prospect, integrate, pipeline, faster, industry, eloqua, webinar, promote
     ReadyTalk
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: LogMeIn     Published Date: Sep 16, 2014
This eBook examines modern collaboration and includes six basic tips to change the way you run meetings.
Tags : join.me, online meetings, video conferencing, web conferencing, tips to run meetings, logmein, crm solutions/software, customer experience/engagement
     LogMeIn
By: LogMeIn     Published Date: Sep 16, 2014
This Frost & Sullivan article provides insights on the top trends in web conferencing and how businesses users have a widening choice of solutions, including join.me, that offer real benefits for companies of all size.
Tags : web conferencing, video conferencing, trends in web conferencing, logmein, joinme, sales
     LogMeIn
By: LogMeIn     Published Date: Sep 16, 2014
This Frost & Sullivan article provides insights on the top trends in web conferencing and how businesses users have a widening choice of solutions, including join.me, that offer real benefits for companies of all size.
Tags : web conferencing, video conferencing, trends in web conferencing, logmein, joinme, crm & customer care, sales
     LogMeIn
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : byoa trend, logmein, joinme, online meetings, painpoints with online meetings, problems with online meetings, internet marketing, marketing research
     LogMeIn
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