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Results 301 - 325 of 521Sort Results By: Published Date | Title | Company Name
By: CatapultWorks     Published Date: Apr 30, 2014
In a B2B era saturated with talk of hyper-informed customers self-navigating the fabled buyer’s journey using multiple interconnected channels and devices, one topic remains steadfastly critical: branding. Despite dazzling new cosmos of B2B marketing, branding more than ever is central to B2B sales.
Tags : catapultworks, marketing, informed customers, branding, b2b marketing, b2b sales, buyer's journey, traditional marketing
     CatapultWorks
By: LogMeIn     Published Date: Apr 24, 2014
A Harvard Business Report providing an insight into how smart knowledge workers delegate tasks - or eliminate them all together
Tags : knowledge, time management, delegation, smart working, marketing research, sales
     LogMeIn
By: Oracle     Published Date: Apr 22, 2014
Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
Tags : customer service, marketing, relevant interaction, effective nbos, oracle, internet marketing, marketing research, sales
     Oracle
By: uberVU via HootSuite     Published Date: Apr 15, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : social media, social media management, enterprise, hootsuite, social selling, sales, marketing
     uberVU via HootSuite
By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management, emerging marketing, marketing research
     Eloqua
By: Corporate Visions     Published Date: Apr 03, 2014
Learn about seven popular myths that might be leading you astray when it comes to delivering your messaging. Read our FREE eBook and find out why the salesperson is very much alive and kicking!
Tags : corporate visions, marketing, sales, sales myths, marketing myths, powerpoint, sales techiniques, search marketing
     Corporate Visions
By: Corporate Visions     Published Date: Apr 03, 2014
Are your team’s seemingly small discount concessions doing major hidden damage to your profit margins? Read our FREE eBook to find out the five negotiating mistakes that may be costing you BIG money!
Tags : corporate visions, marketing, sales, sales myths, marketing myths, powerpoint, sales techiniques
     Corporate Visions
By: Corporate Visions     Published Date: Apr 03, 2014
Corporate Visions and SAVO teamed up to dig into if, and how well, companies are using mobile tablets to equip their salespeople to be more effective in their customer conversations. Are you ahead of the mobile movement or lagging behind?
Tags : corporate visions, marketing, sales, sales myths, marketing myths, powerpoint, sales techiniques, mobile tablet technology
     Corporate Visions
By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
Tags : aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
     Aimia
By: Oracle     Published Date: Mar 18, 2014
Dramatic shifts in workplace norms as a result of remote sales teams are now a reality, as field-based personnel perform so many vital selling and strategic account management business functions, more effectively armed with tablets than ever before. Aberdeen research conducted for Sales Performance Management 2012: How the Best-in-Class Optimize the Front Line to Grow the Bottom Line (December 2011), shows that 60% of companies’ sales team members are primarily remote workers. Indeed, in Aberdeen research for Mobile HCM: Workforce and Talent Management on the Move (June 2010), 57% of respondents who track the impact of their mobile recruiting efforts report improved quality and/or size of their talent pool as a result of their work. Does attracting and retaining a quality sales force thus require corporate technologies and processes that are influenced by consumer trends and cultural sea changes? Moreover, are there benefits to enterprises that enable their sales team to work remotely?
Tags : oracle, data management, account management, sales performance management, remote workers, sales research, workplace shifts, sales strategy
     Oracle
By: Oracle     Published Date: Mar 18, 2014
Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional business-to-business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
Tags : oracle, b2b, sales intelligence, sales effectiveness, traditional sales cycle, non traditional sales cycle, sales operations, sales research
     Oracle
By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
Tags : oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy
     Oracle
By: Oracle     Published Date: Mar 18, 2014
Recent Aberdeen research conducted for Motivate, Incent, Compensate, Enable: Sales Performance Management Best Practices (January 2013) reveals a number of specific best practices that sales leaders — and their vital sales operations support teams — can adopt, in order to create more opportunity for them to achieve Best-in-Class performance. This Research Brief isolates a number of core competencies and technology enablers that are proven paths to superior corporate and sales-specific results.
Tags : oracle, sales management, sales performance, best practices, sales teams, sales operations, technology enablers, pace
     Oracle
By: Progress Software     Published Date: Mar 12, 2014
Progress Software and Saugatuck Technology have come together to provide this Saugatuck Strategic Report which provides guidance to ISVs in transition not just to the Cloud – but to entirely new ways of doing business, new requirements from customers and partners, and new opportunities that enable significant reward, and related potential risk. This report shares not only Saugatuck’s analysis of key market shifts, and the key challenges faced by ISVs in these transitions, but also provides ISVs with critical success factors and best practices from more than seven years of Saugatuck Technology research and business consulting with a diverse range of software providers around the world.
Tags : progress software, saugatuck technology, isv, best practices, business challenges, cloud transition, technology challenges, sales
     Progress Software
By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
     Marketo
By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, search marketing
     Marketo
By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
     Marketo
By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Tags : marin software, cpm, sales, retargeting, facebook advertising, twitter ads, facebook ads, crm
     Marin Software
By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: uberVU via HootSuite     Published Date: Jan 17, 2014
In the era of social media, social selling isn’t a revolution — it’s just common sense. Today’s highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Social selling practices will enable your reps to connect with prospects at the right time, with the right information, and close deals fast.
Tags : social media, social media management, enterprise, hootsuite, executives, social selling, sales
     uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : social media, social media management, enterprise, hootsuite, social selling, sales, marketing
     uberVU via HootSuite
By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : creating sales territory, sales performance, sales plan development, sales data, sales territory, incentive compensation plan, enterprise communications, data versus instinct
     Oracle
By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : creating sales territory, sales performance, sales plan development, sales data, sales territory, incentive compensation plan, enterprise communications, data versus instinct
     Oracle
By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : creating sales territory, sales performance, sales plan development, sales data, sales territory, incentive compensation plan, enterprise communications, data versus instinct
     Oracle
By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
     Oracle
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