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Results 151 - 175 of 1506Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : marketing guide, adobe, marketing models, marketing trends, customer lifecycle, business intelligence, market research, mobile marketing
     Adobe
By: Adobe     Published Date: Mar 06, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack.
Tags : mobile predictions, adobe, mobile trends, mobile wallets, mobile industry, business intelligence, market research, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 09, 2015
This short illustrated guide highlights the six most common myths relating to Creative Cloud for enterprise, and seeks to dispel those myths in a clear and creative way.
Tags : creative cloud for enterprise, a guide to creative cloud, adobe creative cloud for enterprise, adobes creative apps, custom deployments, website development, emerging marketing, advertising agencies
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, content management systems
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, content management systems
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
Tags : mobility, business intelligence, multi-channel analytics, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
Tags : digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, interactive marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This paper explains the new mobile trends for 2015 and how Brands embracing the mobile mind shift will pull Ahead of those treating mobile as just another channel.
Tags : new mobile trends, most brands will underinvest in mobile, importance of mobile for business, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements.
Tags : madp, mobile applications, response customer requirements, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : adobe mobile application development, email marketing, social media, content management systems, interactive marketing, marketing software, managed hosting services, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media, interactive marketing, customer experience/engagement, social media marketing
     Adobe
By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, marketing, digital, multi, channel, personalization, experience, brands
     Adobe
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : adobe, mobile, marketing, demand, customers, analytics, strategy, cmo
     Adobe
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : adobe, mobile, marketing, mix, analytics, measure, success, executives
     Adobe
By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize
     Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : adobe, marketing, mix, optimization, data, analytics, mix, brands
     Adobe
By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : mobile objectives, mobile measurements, mobile analytics, mobile effectiveness, emerging marketing, internet marketing, marketing research, data management/analytics
     Adobe
By: Adobe     Published Date: Dec 08, 2014
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from bench marking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : digital marketing, marketing analytics, analytics maturity, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Dec 08, 2014
When it comes to digital asset management (DAM) projects and rich media, marketers and IT professionals struggle to find the best ways to store, share, and deliver assets across devices. The Gartner Three Best Practices for Digital Asset Management Projects report identifies the key DAM challenges facing organizations and provides recommended strategies and best practices.
Tags : asset management, dam, rich media, metadata issues, emerging marketing, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Nov 05, 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : advertising, spend trends, search engines, mobile spend, ctr, search marketing, emerging marketing, advertising agencies
     Adobe
By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : mix optimization, marketing platform, planning cycles, data collection, emerging marketing, customer experience/engagement, marketing research, data management/analytics
     Adobe
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