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Emerging Marketing

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By: Bazaarvoice     Published Date: Oct 15, 2012
Why should you worry about capturing Millennials? Because they're shaping the way we all shop - today and tomorrow. Here's how everyday brands use digital to stand out among the competition for attention.
Tags : cpg, customer loyalty, brands, digital marketing, consumer opinion, consumer behavior, emerging marketing, social media
     Bazaarvoice
By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
Tags : social, social commerce, customer centricity, customer intelligence, social media, customer experience/engagement, market research, social media marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
Tags : bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G and Best Buy.
Tags : bazaarvoice, social commerce trends, social media, customer centricity, digital democracy, consumer insights, input, business impact
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
Tags : bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
Thought leader Shel Israel shares ways to integrate customer intelligence into your business.
Tags : bazaarvoice, customer intelligence, customer insights, customer centricity, shel israel, customer feedback, thought leader, customer experience/engagement
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
Tags : bazaarvoice, ticketmaster, social shopping, social media, social commerce, social futurist, customer interaction, customer experience/engagement
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 08, 2010
Today's UK shopper is an "empowered" consumer. This new breed of consumer is changing the rules of engagement for retailers simply by the power they possess in managing their own shopping experiences. Shoppers can easily access competing stores, brands, and products as part of their product research-whether it be online or on their mobiles.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, ecommerce, mobile phones, mobile marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 02, 2010
Each year, the Social Commerce Summit London brings together innovative brands and thought leaders to share best practices and trends in social media. This paper encapsulates the highlights and key learnings from this event.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, social media, twitter, facebook
     Bazaarvoice
By: Bazaarvoice     Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
Tags : bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
     Bazaarvoice
By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
Tags : bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
     Bazaarvoice
By: Bazaarvoice     Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
Tags : bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction, social media marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 24, 2009
With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.
Tags : bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction, social media marketing
     Bazaarvoice
By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
Tags : social media, business, social network, marketing, twitter, facebook, linkedin, branding
     Berry Network, Inc.
By: bigtincan     Published Date: Dec 12, 2014
The following white paper explores the various facets of the content challenge and outlines a new formula for maximizing content value.
Tags : content value, content management, content enablement, mobile world, corporate currency, content challenges, emerging marketing, internet marketing
     bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Enabling the mobile workforce to be productive is the ultimate goal of any mobile business initiative. While the idea that mobile devices like the iPad, Galaxy Tab and today’s leading smartphones can change how users work in the enterprise is well established, the real challenge is how to enable a mobile workforce to have device access to all the different content they need to do their job without having to circumvent security and content governance objective or require users to learn a mix of consumer oriented software tools and work in different user interfaces in order to be productive. Viewing, editing, annotating and sharing content must be available from the same application.
Tags : mobile apps, user enablement, mobile workforce, mobile content, emerging marketing, marketing research, e-commerce
     bigtincan
By: bigtincan     Published Date: Oct 10, 2014
These days, business productivity depends largely on the ability to securely access and interact with a wide range of information over mobile devices, such as tablets and smartphones. From sales executives to field technicians, the demand for accessing corporate content securely on mobile devices is growing exponentially. In the past, implementing security measures to protect corporate content has involved VPNs, intranets, firewalls and passwords. However the increasing uptake of mobile devices in corporate settings means security measures must be implemented over a plethora of networks and devices. bigtincan has created a powerful solution with BigTinCan hub. An application for mobile devices, it allows for the distribution, management and governance of a range of content, including documents and rich media content, with enterprise-grade security.
Tags : mobile apps, mobile content, mobile security, corporate content, emerging marketing, marketing research
     bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement is about providing dynamic, on-demand content that can be accessed during any selling situation.
Tags : mobile sales, mobile sales enablement, on-demand content, market share, emerging marketing, marketing research, sales
     bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Understanding content value and unlocking the tribal knowledge that exists among mobile workforces is one of the key drivers that can improve how an organization operates in the age of mobile computing. By implementing Content Intelligence, mobile users can easily learn from their colleagues and leverage the domain expertise and the content that works best. It’s the ultimate way to get people working together to improve the productivity of every user within the organization.
Tags : mobile content, b2b, content intelligence, content value, emerging marketing, marketing research, data management/analytics
     bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Today's workforce is increasingly "mobile first" — and, sometimes, "mobile only." As IDC research shows, companies are devoting nearly a quarter of the IT budget to mobile, seeking to enhance worker productivity, increase sales and revenue, and improve competitive advantage and grow share. The right content mobilization platform is a key ingredient for the success of enterprise mobile initiatives.
Tags : idc technology, file sync, mobile content, content mobilization platform, emerging marketing, marketing research, sales
     bigtincan
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : bizmago, small business, marketing, social media, branding, web design, service, quality
     Bizmago
By: blinkx     Published Date: Mar 15, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
Tags : video seo, search engines, search engine optimization, emerging marketing, podcast marketing, video search engine, video search engines, video search
     blinkx
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