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Emerging Marketing

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By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion
     Brandwatch
By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks
     Brandwatch
By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
     Brandwatch
By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
Tags : social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
     Brandwatch
By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
Tags : social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
     Brandwatch
By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
Tags : social media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring
     Brandwatch
By: Brandwatch     Published Date: Jul 18, 2013
Brandwatch analyzed five retail brands to demonstrate the many ways a business can benefit from social media beyond just marketing: Kmart, Target, H&M & Zappos analyzed; Six different use-cases illustrated; Multiple markets and languages covered.
Tags : social media, retail, pr risk mitigation, social media marketing, branding
     Brandwatch
By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
Tags : social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
     Brandwatch
By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
Tags : social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
     Brandwatch
By: Brandwatch     Published Date: Jun 17, 2013
Consumers now expect good customer service via social media…so Brandwatch analyzed 40 leading brands to see which brands were delivering the best social customer service.
Tags : social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
     Brandwatch
By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Tags : breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
     Breakout Solutions
By: Breakout Solutions     Published Date: Sep 24, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
Tags : breakout solutions, blogs, videos, social networks, social media, web 2.0, social media optimization, social media marketing
     Breakout Solutions
By: Bridgeline Digital     Published Date: Oct 28, 2013
Blogging. For one contingent of marketers, pumping out posts on the company blog is their favorite part of the day; an opportunity to muse about industry news, highlight their product, and release creative fuel that is otherwise bottled up. For other marketers, blogging is the chore in the way of getting “more important” work accomplished. In other words, writing daily posts is an endless nuisance, like listening to “The Song That Never Ends.”
Tags : blogging, corporate blogging, blogging basics, blog speak, blog posts, company blog, blog writing, types of blogs
     Bridgeline Digital
By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : web design, marketing strategy, mobile marketing, web strategy, advertising agencies, website/graphic design
     Bridgeline Digital
By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
Tags : video marketing, channel marketing, consumer marketing, email campaign, email list management, email management, content management systems, marketing software
     Brightcove
By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
Tags : marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
Tags : online video quality, consumer perception, distribution strategies, emerging marketing, interactive marketing, customer experience/engagement
     Brightcove
By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
Tags : video cloud, video content, live video content, emerging marketing, interactive marketing, marketing software, customer experience/engagement
     Brightcove
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : marketing tips, holiday marketing, email production, holiday promotions, email marketing, customer experience/engagement, market research, mobile marketing
     Bronto
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media
     Bronto
By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
Tags : bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.
Tags : online marketing, holiday marketing, mobile marketing, social marketing, email marketing, internet marketing, online video marketing, social media marketing
     Bronto
By: Bronto     Published Date: Sep 09, 2013
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
Tags : cross=channel marketing, online marketing, email marketing, online channels, internet marketing, mobile marketing, online video marketing, social media marketing
     Bronto
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