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Results 101 - 125 of 449Sort Results By: Published Date | Title | Company Name
By: Constant Contact     Published Date: Oct 23, 2014
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
Tags : constant contact, email service, diy, small business, marketing solutions, saas, email marketing, emerging marketing
     Constant Contact
By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : conversica, leads, lead generation, lead data, customer satisfaction, customer experience/engagement, market research, list management
     Conversica
By: Cotendo     Published Date: Sep 01, 2010
The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.
Tags : cotendo, case study, adbrite, high-speed ad delivery, cdn, content delivery, interactive marketing, marketing software
     Cotendo
By: Cranfield University     Published Date: Apr 01, 2015
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
Tags : marketing value metrics, marketing metrics model, business goals and marketing, measuring marketing effectiveness, emerging marketing, business intelligence, market research, traditional marketing
     Cranfield University
By: Crimson Hexagon     Published Date: Oct 11, 2016
This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.
Tags : crimson hexagon, social media analytics, social media management, smm, social data, social media monitoring, social media, market research
     Crimson Hexagon
By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
Tags : crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research
     Crowd Science
By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.
Tags : cvent, web surveys, online surveys, feedback management, feedback software, market research, enterprise feedback management, marketing research
     CrowdCompass by Cvent
By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
Tags : cvent, web surveys, online surveys, feedback management, enterprise feedback management, create surveys, design surveys, survey design
     CrowdCompass by Cvent
By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
Tags : cvent, web surveys, online surveys, feedback management, enterprise feedback management, efm, customer voice, voice of the customer
     CrowdCompass by Cvent
By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Tags : influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
     Crowdtap
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
Tags : health, healthcare, pharmaceuticals, pharmaceutical, social media, fda, compliance, cymfony
     Cymfony
By: Data.com     Published Date: Jan 20, 2012
This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.
Tags : data.com, marketing, b2b marketing, sales, sales engines, data, data implementation, marketing strategies
     Data.com
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
Tags : digital marketing, marketing personalization, persona-based marketing, target persona, email marketing, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
Tags : content marketing, content plan, content share, sales conversion, customer targeting, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement
     Dun & Bradstreet
By: eDataSource     Published Date: May 05, 2015
Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day alone - Learn more...
Tags : edatasource, email tools, email performance, email subject line, real-time data, email competitive intelligence, email marketing, emerging marketing
     eDataSource
By: Eloqua     Published Date: Dec 17, 2013
Nine Steps for Managing Change: Best Practices for Financial Services and Insurance Organizations.
Tags : oracle, managing change, best practice, insurance, oracle eloqua, marketing cloud service, emerging marketing, business intelligence
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Presentation nirvana! 40 Must-See Charts for Modern Marketers
Tags : marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Just how “modern” is your marketing?
Tags : marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Lead scoring. It’s not voodoo marketing anymore.
Tags : lead, lead scoring, qualification rate, content management systems, interactive marketing, customer experience/engagement, business intelligence, market research
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Turn tire kickers into customers (and other lead nurturing cliches that actually work).
Tags : lead nurturing, oracle eloqua, lead, nurturing, customer experience/engagement, business intelligence, market research, lead generation & automation
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Make content king. So your products get the royal treatment.
Tags : b2b, content marketing, content, marketing, assets, b2c, interactive marketing, web analytics
     Eloqua
By: Eloqua     Published Date: Jun 13, 2012
To succeed, marketers need to focus on the metrics that matter most to executives. Download this report to find out what metrics are important to the c-suite and how to measure your impact across the organization.
Tags : marketing, b2b, traditional marketing, eloqua, crm solutions/software, customer experience/engagement, market research, lead generation & automation
     Eloqua
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