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By: SocialChorus     Published Date: Feb 10, 2015
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
Tags : social selling, social media, best practices, social selling platform, modern buyer, emerging marketing, business intelligence, market research
     SocialChorus
By: Solvate     Published Date: Oct 21, 2011
Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
Tags : freelancers, hiring online, crowdsourcing, outsourcing, odesk, elance, solvate, creative work
     Solvate
By: Solvate     Published Date: Oct 19, 2011
Solvate provides a best-in-class online platform that enables marketing and creative teams to connect directly with highly vetted, 100% US-based freelance professionals, like web designers, copywriters, and social media strategists. By eliminating any middle-men or unnecessary mark-ups, you can achieve great work and significant time and cost savings.
Tags : solvate, marketing, free trial, talent recommendation, talent guide, free offer, marketing software, web analytics
     Solvate
By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
Tags : b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe, salesforce, crm, social media
     Sponsored by Adobe and Salesforce
By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, social media
     Sponsored by Brandify and YP and SIM Partners
By: StoryDesk     Published Date: Jan 04, 2012
How can you use the iPad in your organization? What's the formula for a successful iPad deployment. Learn the answers to these questions and more.
Tags : ipad, sales tool, apple ipad, ipads, presentation, presentation tools, crm solutions/software, market research
     StoryDesk
By: Switzerland Trade and Investment     Published Date: Jun 02, 2011
Switzerland Trade & Investment Promotion continues to rank at the top of key FDI indicators and is a strong location for North American companies looking for fast and sustainable growth in Switzerland and the European market. Watch this online discussion about globalization trends, drivers and opportunities and how they affect today's business strategies.
Tags : switzerland, globalization, european market, swisstrade, swiss market, international growth, global network, import
     Switzerland Trade and Investment
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: Tealium     Published Date: Mar 12, 2014
“The Rise of Data Activism: How Digital Data Distribution Platforms (D3P) Enable Marketers to Act on Their Data” discusses how marketers can solve the optimization gap and leverage new solutions to take action on their most actionable audience segments in real time.
Tags : tealium, big data, data analytics, business analytics, information technology, data distribution, tag management systems, digital data distribution platform
     Tealium
By: Teradata     Published Date: Nov 06, 2014
As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
Tags : teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, market research
     Teradata
By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
Tags : teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience, market research
     Teradata
By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, social media, content management systems
     The Economist Group
By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
     TheMarketingScope
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
     TheMarketingScope
By: TheMarketingScope     Published Date: Jan 22, 2015
A results-focused, visual buyer’s guide that ranks the top vendors in the Content Management System industry.
Tags : bridgeline digital, bridgeline, cms, content management system, engagement, cms software, social media, content management systems
     TheMarketingScope
By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing
     TheMarketingScope
By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers’ growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
Tags : branding, quality content, emerging technology, emerging marketing, business intelligence, market research, usability
     Thismoment
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
Tags : user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence, market research, e-commerce, sales
     Thismoment
By: TIBCO     Published Date: Aug 18, 2014
Today, the open API is one of the most powerful sources of competitive advantage. It comes down to the potential of your data and services. Download this new eBook to learn how a well thought-out API strategy can help you compete and grow in new ways.
Tags : tibco, api, byod, end user intelligence, business intelligence, byod, mobile device users, business strategy
     TIBCO
By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
Tags : trapit, employee advocacy, employee marketer, social networking, brand advocation, emerging marketing, business intelligence, market research
     Trapit
By: Trapit     Published Date: Apr 06, 2015
Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals. But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
Tags : social selling, customer aquisition, trapit, social selling programs, content strategies, emerging marketing, business intelligence, market research
     Trapit
By: TRUSTe     Published Date: Jan 19, 2012
Forrester believes that marketers should take charge of self-regulation implementation today to protext their brand reputation as well as data collection in the long run. Read to find out more.
Tags : truste, forrester, marketing, advertising, digital advertising, privacy, compliance, interactive marketing
     TRUSTe
By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
Tags : trustpilot, online reviews, customer feedback, customer service, reviews, sales, social media, customer experience/engagement
     Trustpilot
By: Turn     Published Date: May 20, 2013
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : digital audience, advertising technology, digital advertising, enterprise, segmentation, customer experience/engagement, business intelligence, market research
     Turn
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